Why I Social
Why I Social
Christopher Barrows
Episode 33 - A.J. Vitiello (Producer, Drew Binksy)
35 minutes Posted Mar 16, 2026 at 7:49 pm.
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Show notes

On this week's episode, Chris has a conversation with A.J. Vitiello (Producer for Drew Binksy). From the origins of his role with Drew (thanks to Instagram) to YouTube tips and insights, Vitiello discusses what it's like to work as a content creator in the creator economy (YouTube specific). 

Key Highlights

  • How global travel and Instagram led to his role with Drew 
  • Why there is more to a YouTube Hook than the first three-seconds 
  • A deeper dive into the creator economy 
  • What it's like to travel the globe (and manage a team of editors)


Hot Topic for This Week's Episode: Working for a Global Content Creator and YouTube Best Practices 

And of course, learn why A.J. socials on this week's episode of Why I Social!

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About our sponsor:

The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials, and to foster a global community of practice and collaboration among social media professionals. 

Learn more about how you can advance your career at https://nismonline.org/

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