Why I Social
Why I Social
Christopher Barrows
Episode 24 - Nikki Sunstrum
48 minutes Posted Oct 28, 2025 at 1:42 am.
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Show notes

On this week's episode of Why I Social, Chris sits down with Nikki Sunstrum, CCMP—a globally recognized leader who has developed and leveraged communications and engagement to create significant impact in both government and higher education. 

Key Highlights

  • How her experience in government (including as an elected city council person for the city of Portland) impacted her professional perspective

  • Why it's important to level the playing field and bring the right people to the table 
  • Her experience as an industry leader in higher education 

  • Why you should "never abandon strategy" and how "content" has evolved since she began her career

And of course, learn why Nikki socials on this week's episode of Why I Social!

Nikki's Links: 

Read and Subscribe to the latest Why I Social Newsletter [LinkedIn]

About our sponsor:

The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. 

Learn more about how you can advance your career at https://nismonline.org/

The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast. 

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