<p>Get to know Nicole Najafi, founder of Industry Standard,
a direct to consumer denim brand founded
by Nicole Najafi to deliver premium quality (the industry
standard…) denim without a higher price point. Industry Standard
jeans are designed in New York and made in the denim district of
LA, using Cone Denim from North Carolina. Rita & Nicole talk about the process of
launching Industry Standard when coming from a digital marketing
background, the conscientious compromises we make every day, and
about focusing on real, thoughtful products – and
relationships – while building your
business.  </p>

017: Finding Balance and Creating Value as Small Business Owners with Kelli Murray of Rylee & Cru and Sam Larson of Lone Flag

Have you ever wondered about the people who made your favorite mug, shirt or chair? In Why Do We Have Things?, Rita Mehta of The American Edit and Erin Husted of Hackwith Design House interview the independent designers, artists, small business owners and creatives behind our favorite things.