Cam claims that Donald Trump is a messaging genius, while radio legend Viking Jeff wonders whether he's just a dangerous clown. Cam makes no judgement as to whether Trump is a force for good or bad, he provides an objective analysis of the communication tools Trump uses. This episode deconstructs the messaging strategy that helped Trump win the 2016 Presidential election, and how his tweets have changed the balance of power in the media.

Sam Cavanagh is a thought leader and Executive Producer of the Hamish and Andy radio show. His message of "Fans not listeners" helped the radio industry transition to the era of social media and web content. Sam gives behind-the-scenes insight on how the biggest radio show in Australia came up with their slogan "The People's Show" and shares lessons on overcoming his fear of public speaking.

Cam interviews Amanda Lee who is the Content Director at Perth radio station 92.9FM. Amanda talks about: Her leadership Message to her managers, “Is everything in your team aligned to create great content?” Her realisation that, even thought she wasn’t nervous as a speaker, she knew she wasn’t clear enough. And her question: How do I get so confident about what I’m delivering that I don’t need notes?

In 1984 Paul Hogan used his messaging skills to convince 300 million Americans to love Australia. His tourism campaign was such a success it underpinned Australia's success for two decades. Who wouldn't want another their own shrimp on the barbie?

Cam speaks to Annie Stanton, Executive Director at the Tisch School of the Arts, New York University. While sitting in Washington Square park in New York City, Annie talks about her traumatic first experience in public speaking - and how she now measures up to Hollywood actors and directors on stage. A refreshing and honest conversation about communication skills, meditation and persuasion.

The world's most watched speech is Steve Jobs' Stanford speech. His message: “Stay hungry. Stay Foolish.” In 2005 Steve Jobs made a low-key speech at Stanford University that was one of the first examples of going 'Viral'. Over 100 million people have watched it. In this episode of the What's Your Message? podcast, we examine why it's so compelling, with a focus on the structure of ideas.

Cam Barber talks with Craig Bruce about persuasion - and how to get better at messaging. Areas covered: - Messaging is so pervasive it's like oxygen. - We make decisions on messaging, NOT facts! - How a clear message can eliminate anxiety. Examples: - BUSINESS: Apple's iPod and iPhone, skin care startup. - SOCIAL: Climate change, environmental protections. - SPORT: Media skills, Hawthorn Football Club. - POLITICS: Trump, Clinton.

Personal Profile: Cam Barber interviews Craig Bruce who started as a radio DJ, and ultimately became Head of Content at SCA, overseeing 78 radio shows including Hamish and Andy and The Kyle and Jackie-O show. Craig speaks honestly and openly about his nervousness around public speaking and shares his challenges and breakthroughs to become a better leader and communicator.