Today on the podcast Eric is joined by Jabril Riddick of Southern Jerks. Jabril speaks with Eric about his decision to go on his own to open his own concept, why he decided on fried chicken as the cuisine for his concept, why Houston is the perfect place to showcase fried chicken with a twist, the flavor profile, making the sides standout, how the Jerk Burger ended up on the menu, wanting to open on the northside, opening in conjunction with a gas station, the confidence they have, how influencers have helped their reach, expansion plans, when we could see another location (sooner than you may think), working with his family, following the plan, becoming much more efficient, and much more!

Got a question for Eric? Email him at [email protected]. Follow Eric on Instagram @ericsandler and check out some of Eric's latest articles online at Culturemap.com: