Long Lane is not a spa, a hotel or a members' club. It's a rethink of how hospitality can operate when health is the starting point.

Co-founder Loui Blake joins Fred Moore to unpack the model behind it. From designing environments that support both social and physical wellbeing, to building an audience in public before the doors have even opened.

They discuss the changing expectations of younger consumers, the limits of traditional wellness, and why the next wave of hospitality may look very different from what came before.