<div>Peace One Day's mission is to institutionalise the International Day of Peace on 21st September and create a more just, inclusive, sustainable and peaceful world.</div> <div><br /> In conversation with Anant Sharma on What The Luxe, Jeremy shares the idea behind the movement and the extraordinary journey of bringing it to life.</div>

79. Fandom For The Affluent Traveller with Mandarin Oriental's Chief Brand & Marketing Officer, Alex Schellenberger

What makes something worth more than the sum of its parts? Why do certain brands command belief whilst others struggle for attention? What does 'luxury' even mean? What qualifies? 

Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today's best-in-class.

Expect founding stories, bold positioning calls, and the messy truths behind polished brands. Because whether it's craft, commerce, psychology or lore—all roads lead to value.

A weekly podcast from Matter Of Form. Hosted by Anant Sharma & Fred Moore.