Rafat Ali has spent thirteen years building Skift into travel's most respected publication by prioritising original thinking over scale. The founder who coined the term "overtourism" joins What The Luxe to discuss why mainstream media is becoming obsolete, how AI will transform travel's backend operations, and what authentic hospitality really means. From framing industries through language to raising resilient children in an on-demand world, Ali offers sharp insights on media, travel, and human connection.