<p>From Blackpool to the Maldives, Paul Jones has lived a fascinating career to say the least. Sitting down with What The Luxe, Paul takes us back to the beginning, before weaving the tale of his life in hospitality to date, unveiling secrets of the trade along the way.</p>

S3E6: Making The “Everyday Extraordinary” with Wayne Bruce, Chief Communications and D&I Officer at Bentley Motors

What makes something worth more than the sum of its parts? Why do certain brands command belief whilst others struggle for attention? What does 'luxury' even mean? What qualifies? 

Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today's best-in-class.

Expect founding stories, bold positioning calls, and the messy truths behind polished brands. Because whether it's craft, commerce, psychology or lore—all roads lead to value.

A weekly podcast from Matter Of Form. Hosted by Anant Sharma & Fred Moore.