<p>Fred & Anant are joined by Charlotte Shaw, CMO of BlockBar — the world’s first DTC NFT marketplace for luxury wines and spirits — talking everything from their blockchain business model, the benefit for both brands and buyers as well as Web3’s potential to revolutionise luxury. Disclaimer: You will find yourself googling how to buy shares in BlockBar after listening. </p>

S1E4: ‘Deepen, Don’t Dilute’ — Serving Up a Cult Brand Steeped in Story with Kavi Thakrar, Co-Founder of Dishoom

What makes something worth more than the sum of its parts? Why do certain brands command belief whilst others struggle for attention? What does 'luxury' even mean? What qualifies? 

Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today's best-in-class.

Expect founding stories, bold positioning calls, and the messy truths behind polished brands. Because whether it's craft, commerce, psychology or lore—all roads lead to value.

A weekly podcast from Matter Of Form. Hosted by Anant Sharma & Fred Moore.