What is UX?
What is UX?
Pek Pongpaet
The show dedicated to inspiring, educating, and motivating UX designers both new and seasoned. Guests share their UX journey, career, and industry experience.
S6E4 An interview with Glen Lipka, Product Design Leader
Glen Lipka is a product leader who has created innovative products for B2B companies since 1995.Previously, he was the first employee at Marketo, best in class marketing automation software acquired by Adobe and helped guide the company through IPO up to 1000 employees in 9 years. He holds several patents in design innovations.In this episode, we talked about:What is the definition of design for Glen? How does Glen think about design?Glen on being the first employee at MarketoHis job and learning in the pre-internet eraDesigners and their role in societyThe one rule of design for GlenWhat’s needed for a successful companyAnd more of his personal design journey and the role that design has played in his life, the insights and knowledge, how he got in where he is now and the inspiring lessons he’d learned along the way!Links and Resources:The Power Broker https://amzn.to/3aj0Ypahttps://commadot.comhttps://adplist.org/mentors/glen-lipkahttps://twitter.com/glenlipkahttps://www.linkedin.com/in/glenlipka/https://www.joelonsoftware.com/2006/06/16/my-first-billg-review/
Jul 7, 2022
46 min
S6E3 An interview with Ari Krzyzek, Co-founder and chief creative officer of Chykalophia
Ari Krzyzek is the Co-founder and chief creative officer of Chykalophia (read: see-ka-lo-fia), she helps Femtech DTC and women-led companies craft a brand that delights their customers beyond a pretty design, delivers no-brainer user experience, and gets them the clarity they need to for their business to thrive online.She has over 10 years of branding and design experience, a certified brand strategist, and UX expert. She has transformed businesses' visions into a tangible form that helps set their business apart from their competitors. As her diverse client roster attests, the one constant in her work is spot-on design for major impact every time. She’s the co-host of Halo Femtech Podcast, a podcast that honors disruptive innovators and change-makers advancing women’s health.Furthermore, she serves as a design consultant, mentor and professional peer in support of fellow female entrepreneurs through the #1 ranked private business incubator in the world, 1871 Chicago, Interaction Design Foundation, Ms.Tech, and ADPlist.In this episode, we talked about:Winning Goldman Sachs 10,000 Small Business Program Women of Color GrantStarting Chykalophia design agency with her husbandMore tips from Ari about increasing sales and web conversions without codingAri’s story of growing up as a Southeast Asian and her humble beginningsIdeal customers for her companyLinks and Resources:https://arikrzyzek.com/https://chykalophia.com/Connect with Ari
Jun 15, 2022
29 min
S6E2 An interview with Erik Kennedy, Designer & CEO at Learn UI Design
Erik Kennedy is the creator of Learn UI Design and Learn UX Design. He’s also a freelance UX/UI designer based in Seattle, WA. He has also spoken in the US and abroad at businesses, meetups, and universities (like UC Berkeley, Yale, and UW). His design writing has been read by over a million people.In this episode, we talked about:How Erik got into teaching designErik’s design tipsErik enumerates and explains 7 Rules for Creating Gorgeous UIErik’s UI and UX courses for studentsErik talks about his teaching style and the types of students he hasDesign Hacks newsletterHis course, Learn UI Design and its visionAnd MUCH MORE!Links and ResourcesErik’s Design Hacks Newsletter FREE!Learn UI Design Website: https://app.learnui.design/a/aff_3n5bydnn/external?affcode=70335_ndhyzl7phttps://erikdkennedy.com/
Jun 8, 2022
32 min
S6E1 An interview with Jeany Ngo, Co-Founder at Kairos
Jeany Ngo is the co-founder at Kairos, which provides the tools for anyone to create, publish and sell NFTs without touching a single line of code. She blends her love of visual storytelling with thoughtful understanding of user behavior. 10+ years in product, UX/UI, and visual design comes from working at Brex, Airbnb, LinkedIn and consulting for design agencies and startups. Clients include Figma, Ueno, TM, Crunchyroll, Tempo Fitness, Handshake, Safari Riot, Yembo Inc, GoInsurance, Eleven Inc, Mira, Osmo Systems, Proven.In this episode, we talked about:Jeany’s career journey at Airbnb, Linkedin and BrexHow did Jeany get into design?Life as a designer-entrepreneur and its challengesJeany talks about her startup: KairosKairos’ team and system structureWhy Kairos and the NFT spaceKairos missionJeany’s creative systemJeany’s awardsAnd much MORE!Links:https://kairos.art/https://www.linkedin.com/in/jeanyngo/https://www.jeanyngo.com/https://twitter.com/gojeanyn
Apr 27, 2022
33 min
S5E10 An Interview with Marissa Louie, Sr. Director of Design at Pandora and SiriusXM
Marissa Louie is the Director of UX Design at SiriusXM Pandora, she leads a design organization that thoughtfully creates experiences for 100m+ users.She also serves as the Chairwoman of Animoodles, and runs Designers Club and Designers Guild. Previously, she was a design leader at Apple, Expedia, Ness, and Yahoo.It brings her joy to design delightful products, drive innovative visions with billion dollar results, and help others achieve their full creative potential.In this episode, we talked about:How did Marissa get into design?Marissa’s career at AppleWorking as a “Jill of all trades”Mentoring and speaking engagementsWho is Marissa outside of her professional careerAnimoodles storyHighlights and accomplishments of AnimoodlesHer role at SiriusXM PandoraAnd MUCH MORE!Links and Resources:https://karanarising.org/https://www.thewaytomyheart.org/https://www.theanimoodles.com/https://www.linkedin.com/company/siriusxm/jobshttps://www.linkedin.com/in/malouie/https://malouie.com/@malouie
Apr 20, 2022
42 min
S5E9 An Interview with Pawel Bak, Lead Product Designer, Manager at AbbVie
Pawel Bak is a strategic and passionate product/service designer with 12+ years of experience designing for mobile, wearables and IoT devices. Designs and helps develop high-performing design solutions and engaging customer experiences which drive business goals and user satisfaction for well-known brands. An innovative and hard-working leader who is both strong on ideation and implementation, as well as on enabling global agile teams to succeed. Mentors designers and manages established or growing design teams. Builds collaborations and establishes trust to engage and influence global stakeholders.In this episode, we talked about:The transition from studying Computer Science to becoming a designerPawel’s role at AbbVieHow AbbVie serves peoplePawel’s career at NokiaMemorable experiences in designing for NokiaPawel’s career experience at MicrosoftTransition from working at mobile companies to working on automotive company which is BMWEvolution of mobile design systemAnd MUCH MORE!Links:http://www.abbvie.com/Connect with Pawel
Apr 13, 2022
29 min
S5E8 An Interview with Sarah Higgins, Experience Designer at Patagonia
Sarah is currently the Experience Designer at Patagonia. She also worked with Google, Pinterest and Nike, leading strategy and UX in a highly collaborative work environment. Mentored junior staff. Participated in the hiring process, project casting and scoping.She makes experiences by orchestrating cross-disciplinary teams of designers, writers, developers and content creators. Her passion and curiosity about people and how we interact with the world around us drive her to continuously explore and learn.In this episode, we talked about:Sarah’s role at  PatagoniaPatagonia’s product and e-comm sideHow Sarah started in designThe transition from graphic design to UX designAgency work vs in-house work experienceSarah’s career as a design instructorDesigning for a global audienceAnd MUCH MORE!Links and Resources:https://baymard.com/https://www.linkedin.com/in/uxhiggins/https://www.patagonia.com/home/ 
Mar 30, 2022
39 min
S5E7 An Interview with Katie Swindler, Innovation Design Strategist at AllState, author
Katie Swindler is a human-centered design strategist with 15 years of experience. Originally educated as a theatre director, her creative approach combines storytelling and technology, emotion and utility to enable brands to connect deeply with consumers and fulfill real human needs.Author of the book Life & Death Design, published by Rosenfeld Media in January 2022, which looks at what life-saving technology can teach us about designing for the human stress response. She’s an experienced presenter who has spoken on UX topics internationally at industry events such as SXSW Interactive, IXDA, 4A’s and PUSH.In this episode, we talked about:Katie’s role in AllstateDuties as a head of design strategy for the Innovation DepartmentHow did Katie start in design?The transition from theater to design careerKatie’s book: Life & Death DesignAnd MUCH MORELinks and Resources:https://www.linkedin.com/in/katieswindler http://www.katieswindler.com https://twitter.com/katieswindlerux https://www.lifeanddeathdesign.com 
Mar 16, 2022
33 min
S5E6 An Interview with Nicole Torgersen, Vice President of Design at Dialpad
Nicole Torgersen is Vice President of Design at Dialpad. She’s been working in digital design since the late '90s working with a range of industries including cloud collab and storage at Dropbox, retail at Gap, and recruiting at Monster Worldwide. A Design craftsperson by trade, Nicole has been a leader most of her career, building teams by way of leveraging empathy and vulnerability in the balance to find business impact while mentoring individuals.In this episode, we talked about:Nicole’s role in DialpadHow did Nicole get into design?How to become a leaderHer career at Monster Worldwide, Gap and DropboxHardest transitions in Nicole’s careerNicole’s learnings and insights in her career adjustmentsAnd MUCH MORE!Links and Resources: https://www.linkedin.com/in/ntorgersen/ How to Win Friends & Influence PeopleMaking Ideas HappenTara Brach
Mar 9, 2022
42 min
S5E5 An Interview with Ryan Tauss, Ex-Associate Director of Product Design at Tide Cleaners
Ryan Tauss is the leading product design for Tide Cleaners. The past almost 4 years, along with a talented crew have greenfield an entire suite of applications that help run operations, customer service, and improve the guest experience making laundry as convenient as just using your thumb. Before that, he worked at America's largest church, Life.Church. It was at this time in his career he made a switch from graphic design to product design. He went from art directing and brand creation to contributing to just about every digital space of Life.Church. He understands agency life and how fun and exciting it can be. He’s even had the opportunity to return to his alma mater and teach a design course. All these experiences have built on the other and he feels very grateful to have experienced each one. Lastly, He’s just tipped his toe into mentoring through ADP, and the first few connections have been warm and authentic. In this episode, we talked about:What is Tide Cleaners?Tide Cleaners relation to Press Box?Tide Cleaners “personas”How did Ryan get into design?Transition from graphic designer to UX designerTide Cleaners design teamValues and why are they importantHow can design help create a better organization?How does Ryan’s cultural background affect his careerAnd MUCH MORE!Links and Resources:Product Leadership, by Richard Banfield, Martin Erickson, and Nate WalkingshawMichael BierutPaul Randhttps://www.linkedin.com/in/ryantauss
Feb 23, 2022
37 min
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