Hi again everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers discuss what it's like running a campaign for the first 90 days. We always try to set the proper expectations early & often here at Zenon and we take our communication efforts with our clients very seriously. Since this topic comes up with new buyers, we felt as though we could share a little about our process during the first 90 days of a campaign. The First 90 Days You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/ Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/ FAQ: https://zenonwholesaledigitalmarketing.com/faq/ Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing Instagram: https://www.instagram.com/zenonwholesaledigital/ Twitter: https://twitter.com/ZenonWholesale

Hi again everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers discuss understanding what you're actually buying. Unfortunately due to the explosion of "CTV" advertising, sometimes "CTV" can be sold to a customer using some confusing and therefore misleading advertising tactics. That said, we wanted to help clear up some of the confusion with helping you understand exactly what CTV actually is....what you are buying & what you're actually getting....the cost of "actual CPM's" & what you're getting. Understanding "Actual CPM's" You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/ Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/ FAQ: https://zenonwholesaledigitalmarketing.com/faq/ Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing Instagram: https://www.instagram.com/zenonwholesaledigital/ Twitter: https://twitter.com/ZenonWholesale

Welcome back everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers & discuss the strategic data segments we use to run a successful campaign. Segmenting Campaigns You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/ Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/ FAQ: https://zenonwholesaledigitalmarketing.com/faq/ Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing Instagram: https://www.instagram.com/zenonwholesaledigital/ Twitter: https://twitter.com/ZenonWholesale

Welcome back everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers & discuss the always sensitive topic of monthly CTV budgets. Monthly budgets can either make or break a successful campaign. In this episode, we discuss the fine line between Video Branding and Lead Generation CTV budgets. CTV Budgets - Video Branding vs Lead Gen You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/ Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/ FAQ: https://zenonwholesaledigitalmarketing.com/faq/ Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing Instagram: https://www.instagram.com/zenonwholesaledigital/ Twitter: https://twitter.com/ZenonWholesale

Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Strategic Partnerships, Mike Anderson discuss the topic of: Why 40% of Budgets Should Go To CTV You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/ Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/ FAQ: https://zenonwholesaledigitalmarketing.com/faq/ Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing Instagram: https://www.instagram.com/zenonwholesaledigital/ Twitter: https://twitter.com/ZenonWholesale

Welcome back everyone! In today's episode, our VP of Strategic Partnerships, Mike Anderson & VP of Growth, Corey Summers discuss the topic of: Simplifying the Onboarding Process You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/ Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/ FAQ: https://zenonwholesaledigitalmarketing.com/faq/ Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing Instagram: https://www.instagram.com/zenonwholesaledigital/ Twitter: https://twitter.com/ZenonWholesale

Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Strategic Partnerships, Mike Anderson discuss the topic of:  Our Approach To Customer Service  You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/ Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/ FAQ: https://zenonwholesaledigitalmarketing.com/faq/ Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing Instagram: https://www.instagram.com/zenonwholesaledigital/ Twitter: https://twitter.com/ZenonWholesale

Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the topic of: Wholesale CPM's vs Retail CPM's from Resellers You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/ Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/ FAQ: https://zenonwholesaledigitalmarketing.com/faq/ Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing Instagram: https://www.instagram.com/zenonwholesaledigital/ Twitter: https://twitter.com/ZenonWholesale

Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the topic of: Changes to Premium Publishers You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/ Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/ FAQ: https://zenonwholesaledigitalmarketing.com/faq/ Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing Instagram: https://www.instagram.com/zenonwholesaledigital/ Twitter: https://twitter.com/ZenonWholesale

Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the topic of: How Digital TV Viewership Has Overtaken Traditional TV Viewership You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/ Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/ FAQ: https://zenonwholesaledigitalmarketing.com/faq/ Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing Instagram: https://www.instagram.com/zenonwholesaledigital/ Twitter: https://twitter.com/ZenonWholesale