You ever feel like you’re doing the work, taking the hits, and still nobody sees you? That’s where this conversation starts, with a challenge that lands hard: what if being “unknown” isn’t a curse, it’s training. We talk with author Arturo Cerna Jr about The Unknowns Rising, the hidden season that shapes leaders, and why the people the system overlooks can end up reshaping the system. We get real about Latino entrepreneurship in America: millions of Latino-owned businesses, a huge economic u...