What Happens In Adtech
What Happens In Adtech
Ryan McConaghy & Erik Requidan
007. Prebid, Identity, and Yield w/ Steph Layser (News Corp)
49 minutes Posted Jun 23, 2020 at 7:30 pm.
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This week (actually a few weeks ago) Erik and I chat with Steph Layser, VP of Ad Tech & Operations at News Corp. 

We really dig into prebid (org not wrapper), identity solutions, google (naturally), and what one metric every yield person should be paying attention to.