What Happens In Adtech
What Happens In Adtech
Ryan McConaghy & Erik Requidan
006. Talking Identity In The Post Cookie World w/ Kristy Schafer
27 minutes Posted May 28, 2020 at 7:00 pm.
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This week Erik and I dig into identity and what it looks like for publishers in a post-third-party cookie world with Kristy Schafer the VP, Americas at Permutive.

This was one of my most fun/informative talks to date. Kristy mostly focuses on the buy-side which means she has a giant amount of knowledge not only on identity but how buyers are planning for it in the future.