Mitchell answers a question from a listener who’s doing so well that he’s not sure if he should take in new clients—he’s worried he won’t have the time to offer them the best customer service. Mitchell takes this question to explain that many real estate professionals don’t have their process in place. Instead, they pass clients on to the mortgage broker without continuing to help, and the deal can fall apart if problems arise. Mitchell explains there’s a way to streamline and automate key points in your process to save valuable time and make sure you are there for your client when needed. Listen in for more and see westgatepress.com for help and information

In this podcast, Mitchell relays an enlightening conversation with a realtor friend who he’s helping write a book. As they discussed how sellers work hot markets like Seattle, Mitchell felt he learned some valuable lessons about real estate. These insights were incorporated into his friend’s book and he wants you to have the same opportunity to share your unique perspective with readers. This realtor has gained clients because of his book produced through our Speak-A-Book program. Are you interested in becoming an author and sharing your unique realtor wisdom in print form? Then listen in and see westgatepress.com for more information.

Mitchell shares how "vanity" advertising won't work with today's homebuyers. He advises realtors, mortgage brokers, and other real estate professionals how to reset their marketing around the needs of the client. While vanity advertising had its time, the internet age means marketing should match the online structure homebuyers and clients experience. In other words, instead of realtors promoting their name and face on that billboard, they need to shift their thinking and center the client's needs. He explains how this might look with specific examples. For great advice on how to increase your client base, listen in, and contact us through westgatepress.com with questions.

These days, basic isn’t enough. Mitchell Goldsmith describes a recent negative experience he had with a mortgage broker and real estate agent while buying a home. One had the warmth of a “dead fish” and the other didn’t listen to his criteria. For an industry that relies on word-of-mouth promotion, this is the last way a client should feel about their mortgage broker and agent. He tells listeners that there are numerous ways to improve a buyer’s experience and directs professionals to some great resources, including westgatepress.com, which offers a series of books for members of the industry. To learn more, listen in and check out westgatepress.com for ways to stand out and achieve a competitive advantage. Also, look for the speak-a-book program for experienced professionals.