This is the Westbright xyzCAST. Westbright xyz delivers strategic advice in music, entertainment and digital. We want your business to grow faster, sustainably so bring a curious, commercial mindset to solutions. Brett Farrell, the founder, who has worked in England and Australia leading initiatives in digital, media and entertainment for some of the world’s leading brands including Commonwealth Bank of Australia, Qantas Loyalty, TotallyMoney, Mitsubishi UFJ Securities, SEGA Europe and BMG Music Publishing. This podcast is produced by Farrell Network.