Show notes
Elsa is the co-founder of investNow Capital, a private real estate equity firm. Elsa is passionate about real estate and currently manages over $35 million AUM. She is a speaker and multifamily coach. Elsa helps people to generate wealth through passive Real Estate investments. Prior to managing investNOW Capital, Elsa was Founder/CEO of Sunrise Development, and CFO of North Star Development, a full-service pre-construction development firm. She also had 15 corporate years as a Financial Controller prior to her real estate career.[00:01 - 05:51] Opening SegmentWe welcome, Elsa Nguyen!Joining a mastermind group to learn more about actively investing in real estate[05:52 - 17:17] The Challenges And Rewards Of Asset ManagementProperly managing the propertyThe importance of accounting and finance background in real estateUsing her accounting and real estate background to negotiate dealsAsset management is challenging but rewardingShifting the focus to capital raisingLeverage every dollar by working with a strong operatorMitigate risk by investing in multiple properties[17:18 - 26:34] THE FINAL FOURWhat's the worst job that you ever had?Selling fish in the marketWhat's a book you've read that has given you a paradigm shift?“The Game of Life and How To Play It” by Florence Scovel ShinnWhat is a skill or talent that you would like to learn?Learning more about real estate investing What does success mean to you?Elsa Nguyen says, “Success to me means happiness. So it doesn't matter if I have a lot of money, a little money, I have to be happy and content with what I have.”Connect with Elsa Nguyen:LinkedIn: Elsa NguyenFacebook: Elsa NguyenLEAVE A 5-STAR REVIEW by clicking this link.WHERE CAN I LEARN MORE?Be sure to follow me on the below platforms:Subscribe to the podcast on Apple, Spotify, Google, or Stitcher.LinkedInYoutubeExclusive Facebook Groupwww.yonahweiss.comNone of this could be possible without the awesome team at Buzzsprout. They make it easy to get your show listed on every major podcast platform.Tweetable Quotes:“Because of my nature being an accountant, I always have to see everything. It's hard for me not to look at the financial statement every minute. It's hard for me not to balance the checkbook. So, I have to see everything and manage the cost to the best ability that I can for our investors.” – Elsa Nguyen“In order to best serve all my investors is that I would be able to leverage every dollar that I could by working with a strong operator who can then leverage their experience to get a better interest rate because of their track records.” – Elsa NguyenSupport the show