Webcology
Webcology
WMR.FM Formerly Webmaster Radio
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Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.
The – Your SVB is Showing Edition
Jim Hedger and Kristine Schachinger talked about a number of stories this week focusing on the implications of the Silicon Valley Bank collapse, the suddenly introduced March 2023 Google Core Update, the introduction of OpenAI’s ChatGPT4, and the educational game SEOpoly.There was no end of big and important things to talk about this week, we wanted to make time for Jef Van Gool, innovator of SEOpoly, a twist on the common board game but where you acquire knowledge and SEO skills rather than properties as you move up the rankings to the top spots. It’s a cool concept with a prototype that worked well at last year’s BrightonSEO.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Mar 16, 2023
1 hr
SEOClarity’s Very Big Release Week
Jim Hedger and Kristine Schachinger host an informative and very fun show today with guests, MitulGhandi co-founder and chief architect and Mark Traphagen, VP of Product Marketing and Training fromthe enterprise-SEO super-system SEOClarity (https://seoclarity.net). Mitul and Mark join Jim and Kristineto talk about the multi-feature rollouts SEOClarity introduced during its Release Week. SEOClarity is allabout merging big data with understandable and actionable dashboards, insights, and suggestions.When Mitul and Mark come on the show, we get to talk about grand-scale SEO wisdom gained fromstudying billions of data sets gathered over several years.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Mar 9, 2023
1 hr 5 min
Facebook’s New Rules – Explain rather than Punish
Facebook will now remove a post and give up to seven explanations before suspending or banning users. The new policy is a result of analysis and feedback from Meta’s Independent Oversight Board. More severe violations still could mean immediate penalties like posting bans and/or account removal.https://about.fb.com/news/2023/02/meta-is-improving-facebooks-penalty-system/ First up Micha Fisher and Masatake Wasa, two mods of the No Dumb Questions SEO group on Facebook joined us to talk about a mass ban event. Last week Micha and Masa and all other mods at No Dumb Questions woke to find their Facebook and Instagram profiles disabled without cause or reason and with little to no help from Facebook. We start with their story.Later in the show, Kristine and Jim are joined by Audience Key founder and Webcology sponsor Tom Rusling as we talk about Pubcon, AI, and the Audience Key content strategy, creation, and deployment tool. (https://audiencekey.com/) Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Mar 2, 2023
1 hr 4 min
Pubcon and Then Some
This was a technical heavy show focusing on talking announcements from Pubcon, Google’sFeb2023 Product Reviews Update, how Bing uses AI content, changes to credentials at Search Console,Russian propagandists exploiting Twitter verification, and the cases in front of the US Supreme Courtthat might threaten Section 260.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Feb 23, 2023
59 min
Webcology News And Review
This was a news and review show, wrapping up a number of weeks of talking about AI's effects on the search and on digital marketing. Going into the show hosts Jim Hedger of Digital Always Media and Kristine Schachinger of Sites Without Walls are expected to cover a lot of Google news and announcements. Almost predictively, AI managed to dominate a lot of the conversation despite our best intentions but when Microsoft's version of ChatGPT goes off on an NYTimes reporter trying to convince him to leave his partner and seek love with it, we sort of have to talk about it. Luckily, we also found time to talk about Google's new directives on Links, give an update on Google's Mobile First initiative, discuss Microsoft's new Terms of Service, make fun of Elon as the new King of Muskego, talk about better Lighthouse data, and happily lament the degradation and death of Internet Explorer. Gumbo episodes are lots of fun. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Feb 16, 2023
58 min
In Which We Get Two Brilliant Tech Execs to Talk About AI
Earlier this week, Microsoft and Google both announced they’re introducing different types of AI into search and related products with staged press events. Both of today’s guests have spent a lot of time thinking about and working with machine learning and AI in their digital marketing careers. Duane Forrester thinks about emerging technologies from the point of view of a leading business tool maker while Ryan Jones is a vice president of one of the oldest digital marketing agencies in the world.Duane and Ryan join Jim Hedger and Kristine Schachinger for an hour-long wide ranging conversation about Google and Microsoft’s AI announcements and the implications for the web and for the digital marketing communities.Duane Forrester is the Vice President of Industry Insights at Yext, the leading business-fact management tool where he leads industry outreach, evangelism, and company authorship. In his career, Duane ran the WebmasterTools program at Microsoft and Bing. Before that, he ran the SEO program at MSN. After leaving the concrete comforts of Microsoft, Duane ran operations for Bruce Clay’s company. He moved to Yext about five, maybe six years ago. In between all that, Duane authored two books, “How To Make Money With Your Blog” and “Turn Clicks Into Customers”, both published by McGraw-Hill. He also taught himself how to make custom electric guitars in his garage when he isn’t tenting it up somewhere miles away from civilization in his ample free time. – Duane Forrester, welcome back to WebcologyA web-dev turned SEO, Ryan Jones is Sr.Vice President, SEO at Razorfish, one of the oldest web marketing agencies on the web. Based in Detroit, Ryan has been an SEO since before Google became a publicly traded company (does today’s Alphabet price give you a sense of nostalgia?) You’ve read Ryan’s work as he’s a regular contributor to most if not all industry publications. Publisher of WTFSEO, Ryan still makes his own websites and tools. He was one of the main crew that dissected Yandex a few weeks back. When he’s not putting some keyboard to good use, Ryan hunts and plays hockey, softball, and golf. If you get the chance, look for him at an industry conference somewhere near you. Ryan Jones, welcome to Webcology.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Feb 9, 2023
58 min
The "To Yandex and Beyond" Edition
We had a truly interesting show following last week's Yandex data leak. Mike King, CEO of iPullRank sits in as a guest for the full hour. This is the first week Kristine Schachinger from Sites Without Walls in Las Vegas has sat in the official co-host's seat. Welcome home, Kristine!This is the second week in a row I was able to write the intro to a guest while listening to their music on Spotify. Icon the Mic King is better known in the SEO world than Michael Icon King, Mike to everyone around him. He’s the founder and CEO of iPullRank, an NYC-based SEO and digital marketing agency. Mike is also a talented musician, a highly accomplished web dev with a quarter century of experience, and the producer of the world’s first short film about SEO, RunTime, the 3-Ring Circus of Technical SEO (https://www.youtube.com/watch?v=NbekzAo4Clk)  Now, you folks might have heard about the Yandex leak. Late last week rumors of a treasure trove started flowing around SEO circles. Someone had, shall we say, made Yandex’s information widely accessible and available. All of it. In what has been called the biggest data leak since AOL spilled its user data all over the web in 2006, the kernel, code, weights, and variables of the Yandex ranking algorithm got studied and, in large parts, decoded over the weekend.  Now, that AOL dump was a watershed moment in search. It literally lead to massive reforms in how information was kept as it proved, among other things, you could tie an individual to a search string.  The Yandex leak is the first time a major modern search engine has been torn apart and, among his other accomplishments, our guest was one of the first SEOs to dig deeply into how the world’s fourth largest search engine worksSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Feb 6, 2023
1 hr
The End is the Beginning is the End
This was Dave’s last show as cohost and it was a special one. Over the past few weeks, we have been witnessing and in many cases, participating in the greatest transformation of the digital age. The AI revolution is in full swing and Dave is an emerging expert in the fields of AI and machine learning relating to the search.We have also seen significant changes in how Google wants to look at content. Lily Ray, Senior Director of SEO and Head of Organic research at Amsive Digital joins us for a full hour-long conversation about E-E-A-T, how AI is affecting content creation, Google’s wants and expectations, and a lot more.As promised in the opening introduction, this is one of the more interesting and emotional episodes in the show’s 17-year history.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jan 26, 2023
1 hr 1 min
Inlinks CEO Dixon Jones
Today we spoke with the Founder of Inlinks and one of the truly great innovators in the SEO world, Dixon Jones. Dixon has made or been at the C-Level of two of the most important SEO tools, Majestic and Inlinks. Dixon was Marketing Director at Majestic from 2009 to 2018, leaving to help found InLinks. Based in the UK, his team at Majestic won the Queen’s Award for Enterprise in Innovation for characterizing the Internet in a way people would understand it, humanizing the Internet if you will. To do this, Majestic created a model of the Internet that was printed on the International Space Station. The interview moves through the history of SEO and looks to the future as Dixon is one of the industry's expert thinkers on machine-assisted learning. Like most of us, he is keenly interested in artificial intelligence. This was one of our more fun interviews in the seventeen-year history of Webcology. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jan 12, 2023
1 hr 1 min
A Webcology New Year
2023 is going to be a year of extraordinary change. The last three years feel like a coiled spring with a build-up of so much potential energy prepared to become kinetic it will feel like the advent of mass-computing all over again. This might be particularly jarring for some and present ranges of opportunities previously unknown for others. What’s happening right now is the predecessor of what might be the last human-organized information environment in our species’ somewhat short history. Change happens and change is good. The advancements made in AI, and in particular with OpenAI’s ChatGPT have given innovative people more tools than we’ve ever dreamed possible. That some of those tools are sort of like, blunt objects isn’t as relevant as the rapidity of their evolution and the dozens of things good SEOs are already doing with them. Check out a number of recent videos at YouTube by Matt Diggity for true innovative brilliance.  You know that meme about how you and your pre-teen buddies are about to go bike riding as a gang for the very last time and none of you are aware that this is it? I think we might have seen the last year we could hold on to a concept of what was “normal” and we didn’t know it. Things are going to move much faster from here. It might be good, it might be bad, it might just be opportunities wrapped in new sets of bytes, and it should inspire you to do great things along with scaring the living bejeezus out of you. The weirdest thing about great change is it’s often like watching a child grow up. You don’t really notice the inches until a foot of them has suddenly happened. And then suddenly, when the thing that’s going to happen happens, it tends to happen quite quickly. Happy New Year. Be ready for virtually anything. In the show, Jim Hedger and Dave Davies discussed a range of changes in the SEO industry moving into 2023 including, Bing and ChatGPThttps://searchengineland.com/microsoft-to-add-chatgpt-features-to-bing-search-390936ChatGPT in generalRecent movement against chatGPT in academia and creative circlesTwitter hasn’t paid its rentRoger Montti’s article asking if the research paper covers the Helpful Algorithmhttps://www.searchenginejournal.com/helpful-content-algorithm/475381/Are Most SEO Practices of Low Quality? Google seems to think so. "Documents that attempt to perform SEO tend to be flagged as very low quality. This is intuitive since these texts tend to simply string a series of keywords together and are therefore incoherent. Furthermore, we found a moderate number of product pages and professional profiles that also attempt to perform some form of SEO. We observed that media-centric domains, such as image hosting domains, often contain incomprehensible embedded text, possibly for SEO."John Mueller quote on Good SEO"I think one of the challenges is that "good SEO" is essentially invisible: it's a well-structured site, it has good content, people like it -- those are not attributes associated with SEO by the bigger web."SEO Skills needed in 2023? Curiosity and Persistencehttps://www.seroundtable.com/google-on-seo-skills-for-2023-curiosity-persistence-34671.htmlGoogle drops 110 character limit on headlines in structured data for articleshttps://searchengineland.com/google-drops-the-character-limit-for-headlines-in-article-structured-data-390937YouTube predicts what will go viral in 2023 https://www.searchenginejournal.com/youtube-predicts-what-will-go-viral-in-2023/475545/(AI, and good-works stuff.ie:  MrBeast)Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jan 5, 2023
55 min
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