Win The Race Online

At WEB ROI we created the Website ROI Pyramid, which illustrates where you should focus your marketing resources first, to get the best Return On Investment from your online presence. This week's podcast takes you through the Website ROI Pyramid and gives you more insight into digital marketing and how you can use this structure to accelerate your business online.Learn more about the Website ROI Pyramid in our blog.For more information about how WEB ROI can help you with your digital marketing visit our website.

Different people have different abilities. Approximately one billion people experience some form of disability. That’s 15% of the world’s population! Web accessibility is the concept of ensuring that everybody who wishes to navigate the web can do so, regardless of their abilities. Accessibility in web design is the act of designing websites so that regardless of the disability, everyone can still interact with the web without experiencing difficulty. Listen to learn what the four principles of web accessibility are and how you can implement them on your website or read more in our blog. Learn how WEB ROI can help your website become accessible by all by visiting our website.

Landscaping and home improvement companies need to capitalize on the benefits that social media can grant them as a component of their overall internet marketing strategy. People already want to share and talk about your products and services online, so you don’t have to be as creative as some businesses to get consumers to engage with you. Having a strong social media presence can lead to better search engine rankings, an increase in referrals, and will help you to establish a reputation as the industry expert. Listen to learn about the 3 essential social media platforms for home improvement companies. Read more in our blog. Want to learn more about how WEB ROI can help your business thrive? Visit our website. Use the contact form on our website and mention the audiobook you listened to and get a free website analysis!

Savvy business owners can handle the basics of marketing. But to build a successful business that excels and leaves the competition in the dust, bringing in digital marketing professionals is critical!Accelerate your small business by investing in an excellent digital marketing agency, so you don’t waste time or energy spinning your wheels without getting anywhere! Doing so can help to ensure that the virtual side of your business is on track. Listen now for the 4 benefits of hiring a digital marketing agency for your small business.For more information, read our blog.For more information about WEB ROI and how we can help your business grow, visit our website

Google Analytics is a valuable tool for any business owner in Canada with an online presence – that is, any business owner looking to succeed in the modern business world. Google analytics helps give you more information about the performance of your website and digital marketing. To speed past the competition, it’s essential to understand all aspects of your website so that you know what to continue doing versus what to change. That’s where Google Analytics comes in – a free website analytics application.Rev your engines and get ready to kick your business into the next gear with our beginner’s guide to Google Analytics. For more information about Google Analytics read our blog.For more information on how WEB ROI can help your business grow, visit our website.

The world of digital marketing is the bulk of marketing practices today. Since the move to the web 1.0, the world of marketing has changed drastically. From Search Engine Optimization (SEO) marketing to content marketing and social media marketing, the online world has shaped a new frontier for marketing. We will explore what has shaped digital marketing, and how the digital world has shaped us, your website and marketing as a whole.Read our blog on the History of Digital Marketing.Download our FREE guide, to drive qualified leads to your website.To learn more about how WEB ROI can help your business thrive, visit our website.

A conversion rate refers to the percentage of visitors to your website that complete a desired goal out of the total number of visitors. A high conversion rate indicates successful website design and strong marketing; it means that people are interested in what you’re offering! Listen now to learn some tips and tricks to build a high conversion rate for your home services website and kick your business into the next gear!For more tips and tricks to improve your conversion rate, read our blog, or download this free guide.To learn more about how WEB ROI can help your Home Service business succeed, visit our website.

If you’re like most businesses, you have a handful of blogs that receive significantly more traffic than others. These are your elite drivers; the articles that out-perform and exceed your expectations. How do you ensure that you’re making the most out of these high-traffic blogs?We have some ideas you can use to turn more of your blog traffic into sales while still accomplishing your other content goals, like expanding your blog audience. Listen now to learn how to leverage your high-traffic blogs to benefit your business.Check out our original blog for more details here.Visit our website to learn more about our services.

The slow season hit's all businesses differently. If you are in landscaping, it may be the winter, the shoulder seasons if you are in HVAC, or maybe this whole pandemic has been your slow season...So you don’t really feel the need to work on your digital marketing initiatives, because the seasonality and cyclical nature of your business will drive traffic to your web presence.Are people looking for your products and services during your quiet seasons? Probably not...Should you still market and promote your business? Yes.Listen to this audiobook to find out why it is so important to market during your slow season!Read the full blog here.Learn more about how WEB ROI can help your business grow with digital marketing.

Do you have a robust website, but you just can’t seem to gain the traffic you need? You’re likely running into roadblocks with your search engine optimization (SEO) approach. SEO rankings seem daunting at first, which is why we’ve compiled some simple tricks and tips to help you accelerate your online business and avoid spinning your wheels.This short and informative manual will share the eight essential tips needed to expertly manipulate search engine rankings and funnel more traffic toward your website, steering your business onto the road to success.Download the full checklist here.Learn more about our SEO services.