Today I'm talking with former head of core XM at @qualtrics, former @google, and now president of Great Learning talk about how to best develop a product.

Ideating is fun. You've probably thought, "I could solve that problem better" or "I could produce a better X." In today's episode you'll find it's not as easy as that. Focusing on the obvious problem may lead to a failed business venture. Listen to entrepreneur, product expert, and professor, Milind Kopikare, talk about how you can uncover your customer's unmet need and develop a solution to a social or emotional problem (those not so obvious issues).