In this episode, I’m talking with Beth Herriman, the inventor of DooLoop. Discover how Beth's experience of fostering two Bassett hounds led her to create the Dooloop, a handy leash accessory designed to give you a helping hand while walking dogs — and picking up after them! Beth shares why she prioritizes sustainability and local job creation in the manufacturing process of her dog waste management tool made from recycled plastic. In our conversation, we also talk about the importance of picking up dog poop in a way that doesn’t offend your neighbors and the impact of pet waste on the environment. Beth's story highlights the impact that one woman can make on the dog world with a sustainably made invention that helps with an issue we all face - dog poop! Listen to learn more about the DooLoop leash accessory. RESOURCES MENTIONED IN THIS EPISODE: Course Creator Mastermind Life Skills for Therapy Dog Teams Wag to Growl: Dog Body Language for Families *get on the waitlist Pawsitive Hiring Course: How to Build Your Dream Pet Care Team Social Video Unleashed SuperZoo

In today's episode, I'm digging into affiliate marketing, focusing on a game-changer for your pet business: the Resources page. If you're unsure what that is or why you'd need one, that's okay. I discuss why a well-curated Resources page is an essential tool for your business and a valuable asset for building trust with your audience. Check out my brand new Pet Parent Resources Page to get ideas on how to set up your own. 

If you listened to my last solo episode, you heard my latest takeaways and advice on using ChatGPT to strategically get more done in your pet business. To sum it up in one sentence: ChatGPT is great for helping you with writing outlines, creating content calendars, or providing quick answers, but there's no replacement for actually writing the words in your business. So, for today's episode, I've dug into my podcast archives and selected some of the best interviews I've done with women in the pet industry, focusing on the topics of branding, storytelling and writing. The three interviews serve as solid proof that copywriting truly matters! Whether it's a catchy brand name or a full-length blog post, using your own words makes a significant impact and helps attract the right audience. In this compilation, you'll hear from talented dog trainers, a dog YouTuber, and a cat blogger, each sharing their unique experiences and insights. While I continue to rely on AI tools to assist with the grunt work, when it comes to the final words I publish online, I believe they should come directly from me! This month we’re getting expert help with copywriting in Wear Wag Repeat Society.

Today I want to ask you to welcome a new member to our pack! It's not the usual four-legged friend you might be imagining (I didn't get a new pet!), but it's something that could be a reliable companion in your pet business. I’m talking about ChatGPT!  In this episode, I share my own experience tapping into the power of ChatGPT, an AI tool that's changing how I create content and plan for all kinds of things in my pet business. Whether you're working on engaging newsletters, social media posts, or refreshing product descriptions for your online shop, ChatGPT is like having an extra team member. That is… if you train it right!  We've been talking about how to use ChatGPT in my membership Wear Wag Repeat Society. Get in on the conversation and take advantage of this month's guest expert, copywriter Angelica Ross, when you become a member: https://wearwagrepeat.com/society Join the conversation in the Wear Wag Repeat Labs FB Group!   

In this episode, I’m talking with Caroline Wilkinson of Barket Place, an online dog training and pet coaching business based in the UK. After several years working in person with clients, in 2018 Caroline began to offer online dog training courses to expand who she was able to reach. She noticed that online courses and training eliminated a lot of the stress that pets and their people experience when going to an in-person session. Since then she’s expanded her online offerings to include a membership and webinar series with guest experts. Her courses cover everything from pet first aid to separation anxiety and puppy classes. I had to ask… and Caroline generously shared with me how she determines pricing for some of her courses and why she’s offering 5-pound special for an upcoming webinar. That’s around $6.25 for us Americans. We also talked about how Caroline generates leads and interest in her membership and courses… the key is two free challenges per year. One is coming up on May 23rd if you want to check that out. I hope this conversation inspires you and how you can grow your pet business online! If you’re wondering if an online course would be right for you, I have a quiz to help you find the answer! Go to wearwagrepeat.com/coursequiz to answer a few quick questions and see if an online course would be a good addition to your business. As always, all of the links and resources mentioned in this episode are available in the show notes at wearwagrepeat.com/podcast

In this episode, I'm talking about my rescue dog, Burt, starting with the journey to adopt him. One of the reasons Burt was in the shelter for over a year is that he has epilepsy and requires daily medication. Since bringing him into our family and improving his lifestyle, I've been able to reduce his meds significantly and he's only had two seizures in the last five years.  In addition to his health journey, I also talk about Burt's unique personality and some of his early mischief. That mischief is ongoing, of course! At 11 years old, Burt proves that you're never too old to get into good trouble! Finally, learn about Burt's hobbies and preferences, such as his favorite sport, Barn Hunt. I also share Burt and Lucy's differences and the special bond they share. Learn more about Burt in this love story I wrote after adopting him.   

In this episode, I'm thrilled to be chatting with Kerry Martin, a Melbourne-based international dog photographer who's mastered the art of phodography™ – capturing heartwarming portraits of our beloved canine companions. During our conversation, we dive into the secrets of capturing better photos of your dog, working with a photographer to elevate your brand, and making the most out of professional images. We'll also discuss how to seamlessly blend your own content with professionally shot photos for social media. Kerry also shares some stories from her road trip experiences photographing dogs for her book, Dog Tales of Australia. I hope this episode sparks your creativity and inspires you to capture plenty of images of your own pets!

In this episode I’m talking about the biggest inspiration for my pet business… my dogs! Someone on Instagram recently asked if I have an episode all about Lucy or Burt and I realized that I do not. But what a great idea! The dogs are the inspiration behind every blog post and my motivation to grow my business and thrive as a self-employed single woman. As they say, I work hard to give my dogs a better life.  There is so much I can say about Burt and Lucy so I’m splitting this up into two solo episodes. Today I’ll share everything there is to know about Lucy and in 2 weeks you’ll hear all about Burt. Although they look alike and every day someone asks if they’re siblings, my two dogs have very different life stories! I’m excited to share some stories with you and see if there’s anything you didn’t know about Burt and Lucy.  My blog is dedicated to documenting my life with my dogs including travel, training, food, products we love and more! Check it out at wearwagrepeat.com   

In this episode, we're diving into the world of animal-assisted therapy with Sherrie Rohde, a therapy dog expert who revealed some surprising ways pets can help us in therapy. Sherrie holds a master's degree in Marriage and Family Therapy, she’s a professional dog trainer, and the host of Therapy Dog Talk, an Instagram-Live show turned podcast dedicated to interviewing Therapy Dog teams around the world to learn more about their experiences. In this conversation, we discuss the benefits of animal-assisted therapy and how pets can help clients achieve their therapy goals. Sherrie describes different types of animal-assisted methods including play therapy. Sherrie also offers advice for those interested in becoming a therapy dog team. And for the other podcasters listening… we chat for a few minutes at the end about some of the latest software that’s making the Therapy Dog Talk podcast easier to produce and more accessible to Sherrie’s followers.

The Course Creator Mastermind starts SOON!  In this episode, I'll explore the world of pet industry course creation and discuss the benefits of creating your own online course... both to help pet parents and petpreneurs! I'm sharing my own journey of how I grew my pet business with online courses and how this move allowed me to achieve freedom and financial independence. I'll also discuss some tips for creating effective online courses and promoting them to your target audience. What's great about courses is that you can create one that helps pet parents or you can teach other pet pros how to do what you do!