We The Growers

We The Growers sits down with Joe Alcorn, IPM Specialist at Athena, and Jay Yokiel, Athena’s Director of Cultivation Science.In this episode, we dive deep into Integrated Pest Management (IPM) and plant health mitigation strategies. We talk about the importance of scouting, beneficial pests and fungi, the risks that come with using certain products, and what types of questions Joe will ask you in one of his IPM consultations that we are offering to @athena.ag customers. Additionally, we discuss common irrigation strategy pitfalls and the latest research coming out of the Athena R&D Facility and our Crowdsourced R&D Program.Listen now on Spotify or Apple Podcasts:https://open.spotify.com/show/5VrbpGbAE9JYn3I0Vo8zSy?si=3832d93785d14a5fhttps://podcasts.apple.com/us/podcast/we-the-growers/id1620427747Follow Joe and Jay on Instagram:https://www.instagram.com/athenajoe/__https://www.instagram.com/saltsandleds/Produced by the Athena Ag Team.We The Growers Podcast Instagram: https://www.instagram.com/wethegrowerspodcast/Athena Ag Instagram: https://www.instagram.com/athena.ag/Visit our Website: https://www.athenaag.com#WeTheGrowers #AthenaAg #ForTheCulture

We The Growers sits down with Roach from Jungle Boys, and Adam & Paul from Proper Smoke Network & Proper Doinks.In this episode, we talk about the characteristics of high quality flower, how Adam & Paul came together to start their brand, and the upcoming partnership between Athena® R&D and Proper Doinks, who will be aiding in QC to help us figure out what inputs and variables really create the best flower on Earth.Listen now on Spotify or Apple Podcasts: https://open.spotify.com/show/5VrbpGbAE9JYn3I0Vo8zSy?si=5fe5deab1b454569Apple https://podcasts.apple.com/us/podcast/we-the-growers/id1620427747Follow Proper Doinks & Proper Smoke Network: https://www.instagram.com/propersmokeleague/ https://www.instagram.com/properdoinkstv/ Produced by the Athena Ag Team.We The Growers Podcast Instagram: https://www.instagram.com/wethegrowerspodcast/Athena Ag Instagram: https://www.instagram.com/athena.ag/Visit our Website: https://www.athenaag.com#WeTheGrowers #AthenaAg #ForTheCulture

We The Growers sits down with Chip Baker from Cultivate Supply, a chain of hydroponic stores in a few locations across the country.In this episode, we talk about the story of Chip starting the Coco company that would become Royal Gold Coco, what it was like growing in Humboldt back in 1996, and we both share lessons we have learned after decades of entrepreneurship in the cannabis industry.Listen now on Spotify or Apple Podcasts: https://open.spotify.com/show/5VrbpGbAE9JYn3I0Vo8zSy?si=5fe5deab1b454569Apple https://podcasts.apple.com/us/podcast/we-the-growers/id1620427747Follow Chip and Cultivate on Instagram: https://www.instagram.com/cultivate_supply/ https://www.instagram.com/chip_baker_/ Produced by the Athena Ag Team.We The Growers Podcast Instagram: https://www.instagram.com/wethegrowerspodcast/Athena Ag Instagram: https://www.instagram.com/athena.ag/Visit our Website: https://www.athenaag.com#WeTheGrowers #AthenaAg #ForTheCulture

We The Growers sits down with Bill, aka Chocolate, and Tyler from Hytek Detroit. Recently, the guys won the Best Overall and Best Tasting categories at Zalympix Michigan 2025.In this episode, Chocolate and Tyler talk about how they produce their cup winning flower. What media they are using, what Athena products they are using, and how they are running their facility as a whole. We also talk about both of their stories coming up in the Detroit Cannabis Industry.Listen now on Spotify or Apple Podcasts: https://open.spotify.com/show/5VrbpGbAE9JYn3I0Vo8zSy?si=5fe5deab1b454569Apple https://podcasts.apple.com/us/podcast/we-the-growers/id1620427747Follow Hytek Detroit: https://www.instagram.com/hytek.detroit?igsh=azFhb2F1bTNob3ZzProduced by the Athena Ag Team. We The Growers Podcast Instagram: https://www.instagram.com/wethegrowerspodcast/ Athena Ag Instagram: https://www.instagram.com/athena.ag/ Visit our Website: https://www.athenaag.com#WeTheGrowers #AthenaAg #ForTheCulture

We The Growers sits down with Tom and Seth from Growing Pains. Recently, the guys one the Proper Doinks Dessert Bracket with their cut of Honey Banana.In this episode, Tom and Seth talk about how they produce their cup winning flower. What lights they use, what Athena products they use, Irrigation Strategy, how they dry and cure their product, and how they’re winning with their business in Michigan.Listen now on Spotify or Apple Podcasts:Spotify: https://open.spotify.com/show/5VrbpGbAE9JYn3I0Vo8zSy?si=5fe5deab1b454569Apple: https://podcasts.apple.com/us/podcast/we-the-growers/id1620427747Follow Growing Pains: https://www.instagram.com/growingpainsmi/Produced by the Athena Ag Team. We The Growers Podcast Instagram: https://www.instagram.com/wethegrowerspodcast/ Athena Ag Instagram: https://www.instagram.com/athena.ag/ Visit our Website: https://www.athenaag.com#WeTheGrowers #AthenaAg #ForTheCulture

We The Growers sits down with Chris Mayerson, a legacy cultivator and entrepreneur to talk about his journey in the Canadian Cannabis Industry.In this episode, we talk about how he got started with Aurora Cannabis, how much he owned, and what he is up to now after launching a craft cannabis business called Black Rock. We also dive into what it takes to become a successful entrepreneur in this industry; overcoming challenges, hard lessons, and the personal philosophy it takes to win.Listen now on Spotify or Apple Podcasts: Spotify: https://open.spotify.com/show/5VrbpGbAE9JYn3I0Vo8zSy?si=5fe5deab1b454569 Apple: https://podcasts.apple.com/us/podcast/we-the-growers/id1620427747Follow Chris: https://www.instagram.com/chrismayersonProduced by the Athena Ag Team.We The Growers Podcast Instagram: https://www.instagram.com/wethegrowerspodcast/Athena Ag Instagram: https://www.instagram.com/athena.ag/Visit our Website: https://www.athenaag.com#WeTheGrowers #AthenaAg #ForTheCulture

We The Growers sits with Mike and Bones from @wow.town and @bones_grows. In this episode, we discuss what it was like for both to come up in the industry. Fighting through raids, theft, and everything else that came with cultivation in the traditional market. We also discuss how the two met, how they both run profitable businesses, and both their stories.We are also available to listen to on Spotify and Apple podcasts:https://open.spotify.com/show/5VrbpGbAE9JYn3I0Vo8zSy?si=5fe5deab1b454569https://podcasts.apple.com/us/podcast/we-the-growers/id1620427747More information about Wow Town and Bones Grows:https://www.instagram.com/bones_grows/https://www.instagram.com/wow.town/Produced and shot by the Athena Ag Team.Athena Ag Instagram: https://www.instagram.com/athena.ag/We The Growers Instagram: https://www.instagram.com/wethegrowerspodcast/Visit our website: https://www.athenaag.com#WeTheGrowers #AthenaAg #ForTheCulture

It was an honor to sit down with a legend, @t.h.seeds_official Julian from T.H.Seeds. In this episode, Julian shares his story growing up in Paris and how he got involved in Cannabis, what it was like switching from using organic inputs for over 20 years to Athena, and how Athena has improved his seed production yields.

We The Growers sits with Yoni Kalin from Plant Cell Technology and Rob Schneider, Chief Product Officer at Athena®. In this episode, we discuss the differences between propagation through cloning and tissue culture, the time Tissue Culture adds to workflow, and how to implement Tissue Culture into your program, no matter your facility size. We are also available to listen to on Spotify and Apple podcasts:https://open.spotify.com/show/5VrbpGbAE9JYn3I0Vo8zSy?si=5fe5deab1b454569https://podcasts.apple.com/us/podcast/we-the-growers/id1620427747 More information about Yoni and Plant Cell Technology:https://www.instagram.com/plantcelltech/https://www.instagram.com/yoniriverk/ Produced and shot by the Athena® Team. Athena Ag Instagram: https://www.instagram.com/athena.ag/ Visit our website: https://www.athenaag.com Follow We The Growers on Instagram:https://www.instagram.com/wethegrowerspodcast/ #WeTheGrowers #AthenaAg #ForTheCulture

We The Growers sits with Jay Honey, Head of Cultivation at @CaliTraditional. In this episode, we discuss what it was like for Jay living on the Mountain in Humboldt, Irrigation Strategy in a Mixed Light Greenhouse, and some of the biggest challenges that come with Growing in a Greenhouse in Caliente, Nevada. We are also available to listen to on Spotify and Apple podcasts: https://open.spotify.com/show/5VrbpGbAE9JYn3I0Vo8zSy?si=5fe5deab1b454569 https://podcasts.apple.com/us/podcast/we-the-growers/id1620427747 More information about Cali Traditional: https://www.instagram.com/calitraditional/ More information on Jay: https://www.instagram.com/greedygoods/ Produced and shot by the Athena Ag Team. Athena Ag Instagram: https://www.instagram.com/athena.ag/ We The Growers Instagram: https://www.instagram.com/wethegrowerspodcast/ Visit our website: https://www.athenaag.com #WeTheGrowers #AthenaAg #ForTheCulture