Lisette and Andrew guide you through the world of target audiences, from proto-personas to building better brand trust with your users.
Oct 18, 2019
5 min
In the past month, we’ve talked about data security and privacy. What we haven’t talked about is the other side of cybersecurity—the reason for its existence. Cyber warfare. Our latest guest discusses the very things that are keeping cybersecurity wonks up at night. Jack Barsky is cybersecurity expert and was a KGB sleeper agent for ten years in the height of the Cold War.
Oct 7, 2019
48 min
We are over a year out from the rollout of GDPR. What does that mean for all the industries who gather user data? What does the future hold for organizations who use data for marketing? And what are the HIPPA violation risks of using SurveyMonkey? Check out this week's StrategyBytes to catch up on all things data privacy.
Sep 23, 2019
4 min
Everything you have is on the Cloud, which means it is safe -- right? Lisette and Andrew break down the best practices of digital maintenance so that your devices and data remain secure.
Sep 9, 2019
5 min
If you’ve been listening to our last few episodes on mistakes made in digital, we might have raised your blood pressure in looking at your own strategy. Perhaps you've been nervously following industry controversies and social media blood baths that transpire daily. Never fear! We talked with Jennifer R. Farmer, an expert on PR and crisis communications, to see how to manage mistakes online and avoid them in the first place.
Jul 29, 2019
35 min
No one wants to lose their job or ruin their brand over social media. Here are a few ways you can avoid massive PR problems.
Jul 22, 2019
7 min
We all make mistakes, some worse than others. The world of digital can be merciless in a lot of ways, so here's how you can learn from your mistakes and prevent them in the first place.
Jul 15, 2019
7 min
Another day in the life at WDG -- through the mash-up lens of Shakespeare and The Twilight Zone. As an homage to A Midsummer Night's Dream and our work with the Folger Shakespeare Library, we graciously present our latest Feeback episode. And no, it's not in iambic pentameter.
Jul 4, 2019
6 min
Are you trying to sell your product, service, or find better ways to market your content? You might need to reframe how you think about your content through a content-first content strategy. We've interviewed Carrie Hane from Tanzen Consulting to lead us through adapting content strategy best practices for your digital content.
Jul 2, 2019
35 min
Writing is hard and so is planning content. In this StrategyBytes episode we've outlined recommended priorities and steps to planning, designing, and developing content.
Jun 24, 2019
4 min
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