I want to preface by saying I am a woo-woo Queen. Spirituality. Magic. Woo-Woo witchy shit. All my jam. AND I really appreciate science. Specifically, the science behind the spiritual, magical, woo-woo witchy shit. My human brain really needed that piece to be able to buy into how truly miraculous life is. So in this episode we'll discuss the Practical Magic behind scaling your brand to the 6-figure mark and beyond! Grab your pen & notebook, & let's get to it, babe! _______________________________ Mobilize your brand through offer creation & launching with Launch Mavens!

The 5th and final piece to the BYB BC is your UP - Unique Process. How you foster & facilitate transformation like no one else. If you’re a product-based brand, this refers to your production process for your product & then the usage process for your consumer. If you have a service-based brand, then we’re talking about your method(s) - ie how you do what you do. You’ve already identified what you do (UVP), why you do it (authentic truth), who you do it for (SMC), and how you share it (vibe check & altar ego) - now we really clean up the process itself. ____________________________⁠ Download all 5 BYB Workbooks⁠⁠⁠⁠ ⁠⁠⁠Watch Module 5 on YouTube⁠⁠⁠ ⁠⁠⁠⁠Connect with WBC on IG⁠⁠⁠ ⁠Launch Your Brand Like a Maven! Share & leave a review to enter the BYB Giveaway!!

Just like everything we’ve covered so far, this concept also tends to either be completely discredited & neglected or just kind of lightly considered. I’m going to challenge you to approach it differently. This isn’t just some one dimensional description of a fictional character that you’re creating content for. This is a living, breathing, real-life human. A soul who’s been sent into this lifetime to grow, evolve, & expand; and it won’t be able to, if you don’t share your message. So let’s take this shit seriously, babe. Let's get started. ____________________________⁠ Download all 5 BYB Workbooks⁠⁠⁠ ⁠⁠Watch Module 4 on YouTube⁠⁠ ⁠⁠⁠Connect with WBC on IG⁠⁠ ⁠Launch Your Brand Like a Maven! Share & leave a review to enter the BYB Giveaway!!

Branding is storytelling - both visual and contextual. So far we’ve identified the overall context for your story (ie your authentic truth) and the visual elements (ie your vibe check and altar ego) - now it’s time to build out the plot. ____________________________⁠ Download all 5 BYB Workbooks⁠⁠ ⁠Watch Module 3 on YouTube⁠ ⁠Connect with WBC on IG⁠⁠ ⁠Launch Your Brand Like a Maven! Share & leave a review to enter the BYB Giveaway!!

In module 1 we laid the foundations for an authentic af brand; now let’s set some perimeters around how to execute on that, specifically in terms of 2 things: Your Vibe + Your Altar Ego ____________________________⁠⁠ Download all 5 BYB Workbooks Watch Module 2 on YouTube Connect with WBC on IG⁠ ⁠Launch Your Brand Like a Maven! Share & leave a review to enter the BYB Giveaway!!

So often in life, & especially in the online business & brand space, we’re merely parroting what we hear others say. Whether it’s friends, family, mentors, influencers - the vast majority of what we think & say is not of our own creation. It’s not a product of our own intellect & creative faculties. It isn’t original; it’s just a reformulation & regurgitation. For some of our life this is appropriate. It’s how we learn to exist & survive - but this isn’t how we thrive. True thriving - on all levels & in all senses of the term - requires radical authenticity. It’s requires awareness of one’s truth & then devotion to living & embodying that truth no matter what. Otherwise we become imprisoned within ourselves, & no amount of external freedom will liberate us from that kind of bondage. Part of my approach to branding is to help my clients connect with the most authentic parts of themselves, because I believe that’s where the magic is - in our individual radial authenticity. That’s our one greatest contribution to the collective. The problem there again is - we’re so deeply disconnected because of life, family, friends, social pressures, etc. So my goal for this first module is to get you reconnected to the truth of who you are. Rooted in your authenticity & leading with all that you are as opposed to all that you think you have to be. Let's lay the foundations of an authentic af brand! ____________________________ ⁠Download all 5 BYB Workbooks Watch Module 1 on YouTube⁠ Connect with WBC on IG⁠ Launch Your Brand Like a Maven! Share & leave a review to enter the BYB Giveaway!!

The title says it all, babe. This intro episode is a tell-all of how I built a 6-figure business & then destroyed that business all within a 12-month time span. It's not for the faint of heart - only for those wanting a healthy dose of truth & reality. Let's fucking go. _________________ RSVP for the Build Your Brand Bootcamp - https://bit.ly/RSVP_BYB 

Welcome to WBC Radio, your no bullshit resource for building the brand, business, and life of your wyldest dreams. I'm LO, your host & Founder & Creative Director of WYLD Branding Co. Here at WBC we break things down into 2 categories: self mastery skill mastery Which means that you can expect topics like womb work, shadow work, & energy healing right alongside branding, marketing, digital design, & sales - everything you need to equip you for success in the New Paradigm; and all with the same intent - to support you in co-creating & manifesting everything you've ever wanted. Thank you so much for being here. This is going to be epic! Let's get started! xo LO