One of the best ways Joe Zuback, Principal at Global Water Advisors, has found to connect with an audience is to establish commonality with them, and he does so by researching each audience in detail before presenting or speaking.

Kelley Dearing Smith: Putting Ourselves In Someone Else's Position

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.