Water We Talking About?
Water We Talking About?
Jim Lauria and Adam Tank
Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
Storytelling, Stewardship, And Educating The Public
Being a steward and educator for the water industry in his community is of the utmost importance for Jeff Kalmes from the Billerica Water Resource Recovery Facility. 
Jul 7, 2022
24 min
Building As You Hear
For Herve Buisson from Veolia Water Technologies, when it comes to effectively communicating with an audience, it takes listening, looking for non-verbal signals, and being an interesting and engaging presenter. 
Jun 29, 2022
24 min
Owning Your Personal Brand & Narrative Online
When it comes to your online presence, you own and control your personal narrative, so says Austin Meyermann, the Water and Wastewater Industry’s Headhunter. 
Jun 7, 2022
23 min
When You Give, People Give Back
For Trace Blackmore, it’s all about helping others. When you help others, they innately help you, too. The host of the Scaling UP! H2O podcast loves to give and is encouraging others to join him on the World Vision Global 6K for Water, too. 
May 13, 2022
28 min
Successful People Are Adaptable
After cutting her teeth in the news business as a journalist and news anchor, Andrea Hay now helps shape the story of the water industry as the Director of Communications for Green Bay Water Utility. 
Apr 19, 2022
25 min
We All Have The Tools To Communicate
Utilizing her experiences as both an engineer in the water industry and an art history buff, Susan Guswa, from Woodard & Curran, has learned that there is no one way to communicate or share stories and finds value in meeting people where they are to communicate effectively about projects and their importance. 
Apr 5, 2022
21 min
Bridging The Gaps In Storytelling In Irrigation And Agriculture
In order to move the irrigation and agriculture industries into the future, Cassandra Toves knows it takes more than just technology to do so. It comes down to relationship-building and knowing how to tell your stories -- and share your content -- with your audiences in different ways. 
Mar 15, 2022
23 min
Teaching Water Engineers To Become Better Storytellers
Between supporting innovation in the water sector and helping engineers learn how to share their stories with utilities, Jen Murphy from Parametrix believes integrity and technical competency paired together help build trust between utilities and engineers. 
Mar 1, 2022
28 min
Alex Passini: Going Beyond Brand Recognition
From conducting webinars to sharing water industry news and tips, Alex Passini from AWC Water Solutions talks about what it takes to build a community. 
Feb 15, 2022
23 min
Walid Khoury: Journey To Becoming A Water Influencer
From engaging polls on LinkedIn to gaining business through social media engagement, Walid Khoury, General Manager for Desalytics, talks about what it takes to be a pro when it comes to engaging with the water industry on social media.
Jan 15, 2022
24 min
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