<p>Recognizing the conservative and technology-focused nature of the water and wastewater industry, Björn Otto shares some of the modern marketing methods he deploys to help companies grow within the context of the water and wastewater market.  </p>

Converting Complexity Into Value Your Customers Will Understand

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.