This week, Sandra shares why she hates Instagram's latest feature and Helene gets psyched for Perspectives in Google as we dig into the latest industry news. From Google's new Generative Search Experience to TikTok's search widget, we share our hopes, dreams, and terrifying fears when it comes to changes in search and how users find content. 🌸 Follow us across the internet! wallflowerstudios.si LinkedIn InstagramTikTokFacebookHelene's LinksLinkedInTwitterWandering Helene (travel blog)Sandra's LinksLinkedInInstagramPuzzle of Sandra's Life (blog)

Back after a two week break, our latest episode digs into the transferable marketing skills we all have as marketers. Whether you are in social, SEO, or PR, the same principles apply when creating and executing a strategy. With a rapidly changing future in how users interact with content across platforms the key to marketers success is learning and adapting.  Your hosts, Sandra and Helene, share their personal experiences working in content creation and marketing and how many of the skills learned in the first jobs transferred throughout their careers. 🌸 Follow us across the internet! wallflowerstudios.si LinkedIn InstagramTikTokFacebookHelene's LinksLinkedInTwitterWandering Helene (travel blog)Sandra's LinksLinkedInInstagramPuzzle of Sandra's Life (blog)

This week's episode is jam packed with tips exclusively for influencers and content creators who want to work with brands and build sustainable relationships. Sandra, an influencer marketing manager and expert shares the entire process from briefs to posting; what brands are looking for in their content, how to respond to PR emails, what aspects of the job you should definitely follow through with, and how to protect yourself as a creator. 🌸 Follow us across the internet! wallflowerstudios.si LinkedIn InstagramTikTokFacebookHelene's LinksLinkedInTwitterWandering Helene (travel blog)Sandra's LinksLinkedInInstagramPuzzle of Sandra's Life (blog)

To celebrate our 15th episode we invited our first guest, Laura James, a Senior SEO Consultant at Flow SEO to talk with us about how to optimize your YouTube videos for maximum impact. We cover everything from thumbnail design and video length to keyword research and analytics. It's important to understand your audience and their preferences, as well as use data to continually iterate and improve your content. We also delve into the differences between optimizing long-form videos and shorts, and share examples of brands that are successfully using YouTube for content marketing. This episode is packed with practical tips and insights for anyone looking to take their YouTube channel to the next level.Give our lovely guest of honor a follow! 🖐Laura James on LinkedInHer article about moving your podcast to YouTube🌸 Follow us across the internet! wallflowerstudios.si LinkedIn InstagramTikTokFacebookHelene's LinksLinkedInTwitterWandering Helene (travel blog)Sandra's LinksLinkedInInstagramPuzzle of Sandra's Life (blog)

Everyone and their mother is on TikTok. It is an inescapable truth and the hottest marketing medium around. Today we dig into brands that are absolutely killing it on TikTok and share why it works and how you can implement various content styles to grow your audience and brand. From secret menu hacks to sassy comment threads to documentary style vlogs, there is space for all industries and perspectives. 🌸 Follow us across the internet! wallflowerstudios.si LinkedIn InstagramTikTokFacebookHelene's LinksLinkedInTwitterWandering Helene (travel blog)Sandra's LinksLinkedInInstagramPuzzle of Sandra's Life (blog)

Reactive marketing, or newsjacking, is one of our favorite topics...EVER. This episode is packed with our favorite examples, diving in the strategy, the emotions we felt when seeing the ads for the first time, and how you can leverage current events to gain viral exposure for your brand. Listen in to learn how to do (and not do) reactive marketing. 🌸 Follow us across the internet! wallflowerstudios.si LinkedIn InstagramTikTokFacebookHelene's LinksLinkedInTwitterWandering Helene (travel blog)Sandra's LinksLinkedInInstagramPuzzle of Sandra's Life (blog)

This week we launch a new re-occuring segment around reviewing content marketing campaigns and we kick it off with discussing inclusive campaigns. Who are we celebrating? Who are we eye-rolling? Also in this jam-packed episode we share advice that we would give a client looking to do an inclusive campaign and how to do them right with brand alignment, sparking conversations, building community, and educating or celebrating with your audience.Campaigns DiscussedFord Explorer Men's Only EditionMiller Lite: Bad $#!t to Good $#!tInterflora's International Women's Day 2021CPB London's Imagine.. campaignLancome Hapta Motorized Makeup Application DeviceNike's BE TRUE campaignProcter & Gamble: The TalkAdidas x Ramadan🌸 Follow us across the internet! wallflowerstudios.si LinkedIn InstagramTikTokFacebookHelene's LinksLinkedInTwitterWandering Helene (travel blog)Sandra's LinksLinkedInInstagramPuzzle of Sandra's Life (blog)

The current economic climate is not looking too good right now. Many businesses are struggling to adapt to rising costs and often times marketing is the first place the money gets cut. Today we wanted to share some of our favorite...let's call them, lemonade marketing tricks. These are strategies and tips to keep your website and social media looking fresh and holding onto momentum even without a team. One of Helene's favorite topics, she shares the do’s and don’ts of pruning content on your website and socials and how to maximize the content you already have to generate more leads and sales.🌸 Follow us across the internet! wallflowerstudios.si LinkedIn InstagramTikTokFacebookHelene's LinksLinkedInTwitterWandering Helene (travel blog)Sandra's LinksLinkedInInstagramPuzzle of Sandra's Life (blog)

Tuning in from Prague this week, we decided to share a personal passion around marketing for music artists. From TikTok to hot sauces, live streaming events to content creation becoming noticed as a new music artist can be tough these days. We discuss how important it is to build a personal brand that is authentic and how to leverage that across platforms to grow and nurture a community. Sharing examples from the pros; Taylor Swift, Lewis Capaldi, and Ed Sheeran. This is an info packed episode full of amazing content ideas for any musician. Timestamps[00:00:15] Music marketing[00:02:50] Building a personal brand as an artist[00:05:45] How Taylor Swift built an unbreakable fandom[00:11:00] TikTok is changing the game for music artists[00:20:00] Releasing variations of songs for wider reach[00:23:30] The valuable newsletter[00:26:30] Offline brand and product collaborations 🌸 Follow us across the internet! wallflowerstudios.si LinkedIn InstagramTikTokFacebookHelene's LinksLinkedInTwitterWandering Helene (travel blog)Sandra's LinksLinkedInInstagramPuzzle of Sandra's Life (blog)

This week’s episode we dig into bias and discrimination in the marketing industry, tech, and campaigns. Sharing our personal experiences as women in creative spaces, we dig into sexist algorithms, male-dominated content, and geo-based discrimination in content marketing tools. To end things on a positive note, we also share how we can create a more equitable and inclusive environment in search, content, and marketing. Read the full study referenced in this episode: Give Us Features, Not FlowersHelene's SEJ article about Google Search Bias🌸 Follow us across the internet! wallflowerstudios.si LinkedIn InstagramTikTokFacebookHelene's LinksLinkedInTwitterWandering Helene (travel blog)Sandra's LinksLinkedInInstagramPuzzle of Sandra's Life (blog)