Slay The Spray
Slay The Spray
Kelly Callaghan
The Contouring Secret That's Making Some Artists $16K+ a Year
25 minutes Posted Aug 9, 2026 at 8:00 am.
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Show notes
In this episode of Slay The Spray, Kelly Callaghan shares her chaotic July — from an unexpected home flood that displaced her family to a live training mishap in front of 50 people — and pulls back the curtain on why contouring is one of the most underused, most profitable services in the spray tan industry.
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By the end of this episode, you will learn about:
You'll learn the simple maintenance step most artists skip — running gun cleaner after every use — and why it can save you from costly equipment failures.
You'll discover how adding contouring to your service menu can boost your average order value by $30–$50+ per client.
You'll get Kelly's no-pressure strategy for introducing contouring to clients, offering one free body part per month to build confidence and demand from scratch.
You'll learn how to position yourself as the go-to contouring expert in your area by staying visible and consistent instead of waiting to feel perfect.
You'll find out the real cost of skipping contouring, including just how much revenue artists are leaving on the table every year.
Connect with Kelly:
Instagram: instagram.com/iam_kellyann
TikTok: tiktok.com/@iam_kellyann
Facebook: facebook.com/groups/beautybusinessbabes
YouTube: youtube.com/@iam_kellyann
Website: spraytanclass.com
And of course, don’t forget to join us next time for another episode of Slay The Spray!