In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey of managing explosive 150% month-over-month growth at her e-commerce brand X-tan Sunless — including the scary reality of investing a down-payment-sized sum in inventory and discovering she had been unknowingly losing money on one of her bestselling products for years. She breaks down why revenue alone is never the full story and walks spray tanning artists through the exact numbers they need to track to build a truly profitable and sustainable business.Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.By the end of this episode, you will learn about:Why a bigger number on paper doesn't always mean more money in your pocket.How to price correctly by accounting for every hidden expense you've been ignoring.How to earn more from the clients you already have without hustling for new ones.Why keeping a client is always cheaper and smarter than chasing a new one.Why month-to-month numbers lie and what to track instead.Connect with Kelly:Instagram: instagram.com/iam_kellyannTikTok: tiktok.com/@iam_kellyannFacebook: facebook.com/groups/beautybusinessbabesYouTube: youtube.com/@iam_kellyannWebsite: spraytanclass.comAnd of course, don’t forget to join us next time for another episode of Slay The Spray!