Wait What Really OK with Loren Weisman
Wait What Really OK with Loren Weisman
Loren Weisman
The FSG Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ ** Music Credits 1: Opening Theme Song - “Fully Licensed Wait What Really Ok Theme Song" by RKVC - @ 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI) ** Music Credits 2: Closing Theme Song - “News and Information Podcast Percussion Outro” by Doug Hinrichs - @ 2016 Dig and Be Dug Music (BMI) *
Amazon best selling book claims and the 16,000 book categories
Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. Does it ever seem like there are way too many authors claiming to be best sellers of books you’ve never heard of”Have you noticed that some of these authors will spend a lot of time promoting a ranking but seem to have no skill win promoting the book it self?Also, have you noticed when you search how to become an Amazon best seller, there are hundreds of services that will guarantee a momentary ranking so you can claim to have an Amazon Best selling book, but none of these seem to be selling all that many books?And have you noticed that some of the ebook rankings are actually referring to free downloads over actual sales?Did you know authors can buy reviews? And are you aware there are 16000 book categories on Amazon? And that some book promotion companies will advise you to list in a sub category with very few books just to be able to move a few books and claim to be a best seller. Add to this how the term best seller and the optics around it is starting to create more questions in many than ever before. I find this to be a problem and at the same time it can take away from the authority and authenticity of genuine best sellers. I believe it is time to focus on creating a book if you have a book in you and not writing a book to seem like you are an authority. “Publishing a book does not make you and authority or an expert. Authorship does not equal authority.” And would you openly share you had a company write a book for you, someone from your team or an AI system to create a book? I believe if you do not have a book in you, dont write one. I believe if you do have a book in you, consider promoting it with authentic, authoritative content and messaging that highlights the book beyond its ranking. I believe connecting with a publisher or editor if you are self publishing... consider looking for the guidance to set a solid foundation of truth with your book and not just focus on Consider honoring your audience by sharing pieces of the book and elements that supplement what is there from quotes, to videos to audios to images.This over sharing rankings. And if you have a genuine best seller, consider the tactics of a more authentic promotion since so many out there are making false claims that can create a perception that you are even if you aren't. Consider grounding yourself and your book in honest, moral and authentic strategies and tactics to promote your book over using false hype, false pretenses and false numbers. Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
Aug 30
19 min
More coaches on the sidelines than players on the field.
More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.Lately, it feels like We have more coaches on the sidelines than players on the field.When it comes to coaches though, consider asking yourself...Are they supporting, strengthening, grounding and proving they have:the Authenticity and Authority...the Practices and Posture...the Stability and Security...the experience and education...the Humility and the honesty...Along with the intelligence and strategies for you to learn, maintain and sustain your efforts and growth after you are not working with them anymore?Or are they only marketing with foolish promises, false hype and empty claims?Be careful. Vet and double check in to any and every coach or program.Loren discusses some of the areas to look at online and off including...Their accountability and humility Their experience and authority Their contracts and terms...Their authentic ability...Their marketing... Their popularity... Their promises..Their honor...As well as where they came from, people they have worked with and the legitimacy of their abilities and their BooksVideosQuotesCoursesContent CertificationsAnd claims...And is it all from boiler plate templates and marketing or from them?And if they are able to help anyone at any stage, isn't that a little scary?More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
Jun 13
27 min
Sharing opinions instead of trying to state facts may help.
Sharing opinions instead of trying to state facts may help is the title of S.09 E.02 n.135 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.In the times we are in, from the emotional to the psychological to the professional, moving to a foundation of opinion based engagement may help to connect over shouting facts. Especially when so many are choosing to present opinions as facts. In considering not only your intention, but also all that your messaging and content could be perceived as, it may help to expand your reach in a more authentic way over the pressure and pushing of many others. Taking the extra moment to pause and look at the content on a web page to the messaging in a video, to the presentation and differentiation of facts and opinions in a podcast may be a way to stand out and disarm some that might at first perceive you to be another voice that is only selling. This ties in to compliance online too. In the lack of making claims, promises and presenting statements or facts that can be quickly and easily countered, debated or proven wrong, the voice of opinion becomes a lesser liability for web and social too. In authenticity and authority as well as humility and transparency, the presentation and engagement of opinions over stating and screaming facts… with many that might be able to be contradicted, could allow for a greater reach and a greater connection with your existing audience as well as new people too. This brand messaging and optics podcast is available on most sites, stations and apps where you may like to listen to podcasts.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
Nov 5, 2021
25 min
Individualized and inclusive approach to healthy eating.
An Individualized and inclusive approach to healthy eating is the topic and touch point for s8. E10. n133. of the FSG brand messaging podcast, Wait What Really OK.Dawn Tucci is a personalized and Inclusive Health Advocate. Below is Dawn’s information and her philosophy when it comes to food and wellness. “Growing up, I never had any psychological association with food, we just ate.”“Chocolate is not a problem till we make it a problem.”“It's not just the foods we eat but the way we think about them”Dawn Tucci shares an individualized and inclusive approach to eating that honors cultural and personal preferences. As a dietitian with an in depth understanding of human physiology and how foods can effect the body, Dawn Tucci is able to come along side individuals on their wellness journey and guide them through the subjective and objective information on nutrition that is out there. In that differentiation and personalization, she assists in finding the right course of action and nourishment for each person based on them, not on templates, trends or hearsay. Dawn’s array of experiences come from working as a registered dietitian for the pharmaceutical industry, a higher echelon food company and a wellness business. This has allowed her to share an individualized experience of education, empowerment and the choices that can be made from there. If you would like to learn more about Dawn or set up a time to speak with her, her email is tuccidawn@yahoo.comThis brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
Feb 22, 2021
28 min
Exploring and engaging autism with Doctor Todd Peter Levine.
Exploring and engaging autism with Doctor Todd Peter Levine is the topic and touch point for s8. E8. n131. of the FSG Messaging and Optics Podcast, Wait What Really OK.Todd is amplifying the stories and experiences of autism through an engaging format. Dr. Todd Peter Levine is the host of a new podcast called the Otherness Podcast. The show is exploring and engaging autism through experienced stories. Todd joins me on this episode to talk about his approach to sharing stories and creating a show that is less about the statements that try to set put autism in a box and is shifting amplifying the stories and experiences with a respect and an engagement I have not seen elsewhere. His authority mixed with his humility and his passion to learn as much as he shares brings a different tone to autism. His approach to move to stories and bring a greater understanding as a whole over trying to solve it or heal it also is one more aspect that makes Todd and the otherness Podcast stand out. The Otherness Podcast is exploring and engaging autism through experienced stories with Dr. Todd Peter Levine and will be available on most places and sites where you like to listen to podcasts. More at https://othernesspodcast.com/This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
Feb 11, 2021
38 min
Amplified authentic opinions and intelligence to consider.
Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the FSG messaging and optics podcast, Wait What Really OK.From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influencer, we are missing out on authentic opinions from real people to understand the authority in what people are feeling, over the popularity of what people are being told people are feeling. Some of the issues are in communication. We see individuals sharing op-eds. One sided views of opinions that are placed in to editorial format instead of learning the Op Agg story… the aggregation of authentic opinions collected for the authority data that it could provide. Art, like music, like food is opinion. It is subjective and while there are popular opinions, a great deal of that popularity has been falsely bought. Then presented as intelligence that isn’t true. When we consider honoring opinions authentically and take them into account instead of only counting for popularity through an organized aggregator of authentic opinion, the data and intelligence can be more beneficial for everyone. If we can take the time and put in the efforts to amplify the authentic opinions and apply those results and intelligence across the board, everyone from the consumer to the companies behind a song, an artist, a product or a service, we might have a better chance of understanding what choices to make based on better intelligence. This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
Jan 11, 2021
24 min
Shop local shaming and small business messaging missteps.
Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the FSG Brand Messaging Podcast, Wait What Really OK.If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposite results.When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results. “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away. This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
Nov 26, 2020
21 min
Brand messaging mission statement and message methodology
A brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK brand messaging and opitic podcast.There is a Mission Statement shared in a famous movie that is titled as the things we think and do not say: the future of our business. In a little flip on words and a focus on brand messaging, I would call my Brand Messaging Mission Statement; the things we say and do not think… about. This is my brand messaging mission statement. My view on what I do and why I do it, as well as why I believe part of the root issue lays in how we say what we think we are supposed to say, what we are told to say and what to say in order to funnel, entice, and sell. Still, to me what is missing in the messaging of many is the authenticity, the authority, the humility and the integrity of each individuals story. Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n187. of the Wait What Really OK brand messaging podcast.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
Nov 10, 2020
30 min
Strategic patience and pressure when preparing a launch
Strategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK brand messaging podcast.There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they often times take a limited view of the elements and metrics that go in to a solid launch. The right launch includes an array of factors. In these factors, it may require a greater patience than some are used to in certain areas, while at the same time, a push to move a little more expediently than they might prefer. And while the world is full of motivational success books from top tier CEO’s all the way down to false prophets that took a course online and now market themselves as success gurus, there is no one correct formula. This can even come down to the delivery and performance of your message to investors to media and to others. “Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message. The melody, tone, dynamics and tempo can be everything in a delivery.”Consider that this may be a greater road for you to take over using limited intelligence, expired truths or personal opinions that may not reflect the landscape around you. This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
Nov 1, 2020
23 min
Transparency and accountability in air conditioning repair?
Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK podcast.From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency. In accountability for both sides in the initial conversation, better expectations can be set. On the other side, to not jump to immediate conclusions, and asking for the details to ensure that accountability is in place, can help the customer make a better choice and allow for a better vetting of the right provider. In my most recent experience, after the air went out and we decided to connect with Henry from Ice Heating and Air in Orlando, Florida, it wasn’t just the price, but the professionalism, communication, accountability and clarity to define what he found, what could be done and what couldn’t. The experience inspired this podcast. And in a normally, incredibly stressful situation, working with Henry and Ice Heating and Air was an experience I rarely have. His attention to detail, style of communication and down to earth way of explaining as well as backing up his explanations created a fast and well-earned trust. This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
Oct 25, 2020
27 min
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