
Your data is everywhere.
It's time to take control, but what does that mean?
On this episode, we guide you through terms like Data Privacy, laws like GDPR (General Data Protection Regulation) , and data-centric commercials from Apple.
Nov 15, 2021
38 min

You can only digitize as far as the weakest link.
Recently DX or digital transformation has become a buzzword in Japan, but where did this trend start?
Fuminori Gunji, CEO of TokyoMate, has the answer.
In this episode of our collaborative podcast with TokyoMate "How to B2B", Fuminori takes a deep dive into the issues surrounding digital transformation, the solutions that will have the most impact, and where this trend of DX stems from.
Sep 2, 2021
1 hr

In the west, we like to "move fast and break things", so selling SaaS and IT solutions in Japan can feel slow.
Fuminori Gunji, CEO of TokyoMate, understands this feeling.
In the first episode of our new collaborative podcast with TokyoMate "How to B2B", he gives some perspective on how to better understand where these differences come from and how to use them to your advantage in IT Sales in Japan.
Jul 27, 2021
47 min

Marketing is an art and a science.
On M/AD culture, we explore the intersection between marketing, advertising, and culture.
There's always a constant interaction between the three.
In this episode, we discuss changes we have seen in the ad landscape globally as well as in Japan.
Want to know how to successfully add culture into your marketing?
Want to avoid backlash?
We’ve got you covered.
Jun 16, 2021
38 min

Marketing is an art and a science.
Our culture provides sources of content for advertising, and advertising shapes our cultural values.
Welcome to the MAD Culture podcast with your hosts Bryan Rios and Joshua Grant.
On MAD culture, we explore the intersection between advertising and culture.
There's always a constant interaction between the two.
On the first episode we discuss culture’s place in advertising and brand campaigns that have missed the mark starting with Burger King.
Jun 3, 2021
34 min

When I started working in tech the sheer number of sales positions and functions were overwhelming.
What is a Customer Success Manager? How is that different from an Account Manager? What is BDR vs SDR vs ISR?
Lucky for me, I had Milos Cavic to explain the sales funnel and where each position fits in.
Now you do too.
In this guide Milos covers the 5 Stage Tech Sales Funnel,
IT and SaaS Monetization Structures, as well as tips to improve sales performance
Please Enjoy!
Jun 3, 2021
37 min

"Japan Startup Culture Now and Then"
Recruitment is broken. Casey Wahl, CEO and Founder of EQIQ, is on a mission to fix it and to make work more meaningful through intrinsic motivation.
Casey Wahl, CEO and Founder of EQIQ, parent company of Wahl+Case and Attuned, left a successful career to risk everything to fix recruitment. He saw the lack of innovation in the recruitment industry and he knew things needed to change.
Now after 11+ years of Wahl+Case, he has expanded the mission of fixing recruitment to making all of work more meaningful through both the Wahl+Case tech recruitment services and the intrinsic motivation tool Attuned.
Tune in as we speak with Casey about his background, startup culture and entrepreneurship, and his efforts in the movie industry.
May 14, 2021
37 min
