In today’s crowded nonprofit landscape, simply having a worthy cause isn’t enough to break the curse of being ignored. Google’s groundbreaking research has revealed what fundraisers need to achieve before donors feel comfortable giving: the 7-11-4 rule. This framework isn’t just for businesses—it’s essential for nonprofits seeking to transform casual interactions into committed donors. FOR FREE TODAY: Create a Welcome Email Series - CLICK HERE Get David's book Visionary Fundraising at Amazon....

In fundraising. When you authentically celebrate even partial success, you often unlock additional giving.It’s like a mountain climbing team sharing their journey story while still on the mountainside - their authentic enthusiasm often attracts unexpected support.What does this kind of celebration look like? To help you, I have put together a couple of "failure" campaign emails that will help you craft your own. CLICK HERE FOR FREE CELEBRATIVE EMAIL SAMPLESGet David's book Visionary Fundraisi...

I have an acquaintance who loves to put posts on social media about his wife. “She’s hot,” he will say.When I see his posts, I feel awkward. What ought to be beautiful and admirable is instead a little repulsive.He even has a shirt, “I LOVE MY HOT WIFE.”AND a coffee mug: “MY WIFE IS HOTTER THAN MY COFFEE”Most of us find this off putting, but fundraisers do this all the time.Your messaging can make audiences uncomfortable - a common mistake that drives donors away instead of building mean...

"I reviewed with each person the factors that motivated their giving. A recurring pattern was the towering gratification they received from making the gift." Jerold Panas, Mega Gifts, Who Gives Them, Who Gets Them.Are you on David's mailing list? Go to davidoaks.net, to the second pane that says: "Lean Into Your Visionary Capacity With David: FREE" and sign up for my Mentoring Monday's email. This puts you on my email list and you will always know where I will be speaking next.Get David's boo...

Some of history's greatest fundraisers have never asked people for money. HOW DOES THAT HAPPEN?Are you on David's mailing list? Go to davidoaks.net, to the second pane that says: "Lean Into Your Visionary Capacity With David: FREE" and sign up for my Mentoring Monday's email. This puts you on my email list and you will always know where I will be speaking next.Get David's book Visionary Fundraising at Amazon.Get a digital copy of David's book: Visionary Fundraising today CLICK HERESpecia...

"There needs to be a near-militant belief in its mission..." Jerold Panas, Mega Gifts, Who Gives Them, Who Gets ThemAre you on David's mailing list? Go to davidoaks.net, to the second pane that says: "Lean Into Your Visionary Capacity With David: FREE" and sign up for my Mentoring Monday's email. This puts you on my email list and you will always know where I will be speaking next.Get David's book Visionary Fundraising at Amazon.Get a digital copy of David's book: Visionary Fundraising today ...

"History has recorded few truly anonymous gifts. Many benefactors, who pretend anonymity, hide after a conferring a gift - much like Virgil's Galatea. She fled...but only after making certain she had been seen by everyone." Jerold Panas, Mega Gifts, Who Gives Them, Who Gets ThemAre you on David's mailing list? Go to davidoaks.net, to the second pane that says: "Lean Into Your Visionary Capacity With David: FREE" and sign up for my Mentoring Monday's email. This puts you on my email list and y...

"It is my experience - confirmed by the million dollar givers - that major philanthropy is spontaneous." Jerold Panas, Mega Gifts, Who Gives Them, Who Gets ThemAre you on David's mailing list? Go to davidoaks.net, to the second pane that says: "Lean Into Your Visionary Capacity With David: FREE" and sign up for my Mentoring Monday's email. This puts you on my email list and you will always know where I will be speaking next.Get David's book Visionary Fundraising at Amazon.Get a digital copy o...

"As Harold Seymour put it many years ago, no one ever got milk from a cow by sending a letter." Jerold Panas, Mega Gifts Are you on David's mailing list? Go to davidoaks.net, to the second pane that says: "Lean Into Your Visionary Capacity With David: FREE" and sign up for my Mentoring Monday's email. ...

"For many major donors, sophisticated or fancy campaign literature has as much impact as the sound of one hand clapping." Jerold Panas, Mega Gifts, Who Gives Them, Who Gets ThemAre you on David's mailing list? Go to davidoaks.net, to the second pane that says: "Lean Into Your Visionary Capacity With David: FREE" and sign up for my Mentoring Monday's email. This puts you on my email list and you will always know where I will be speaking next.Get David's book Visionary Fundraising at Amazon.Get...