Have you heard of Pantone? It is actually a company that helped us bring the concept of colors into a tangible, physical, predictable reality. Alright, so now let's talk about Viva magenta. What is it? What on earth does it have to do with you? And how can this maybe be applicable to your life in business?magenta is actually a combination of purple and redit is a color that our mind inventsit is going into the future of AIan incendiary color to really reflect what's going to be happening in the next yearMagenta is a KEY color in our language + communication. {Grab my book Color Secrets here!}History of Magenta:Magenta was named after the Battle of MagentaRock against Reagan - the first time being used in a political movementT-Mobile - we are the uncarrier,  you can go against the grain,  we are starting a revolutionThe color Magenta aligns people to a common movement. {Read more in the free Color Magazine subscription}It's not just going to make you act in order to act, it's going to have you act on things that you really have been thinking on or wanting, or that can move you forward in your life. Double-slit experiment by Thomas Young.If we invent these colors, and then we can prove scientifically that we have a response to these colors, it's either one of two things: We're responding to what we've created or What we've created, aka magenta, talks back because it then creates a physical response in our bodiesColor is a communicative, ALIVE medium we've been given to communicate, appreciate + use in our daily lives.If you're interested in using this psychology strategically in growing your business this year, I'd love to welcome you into my newest program that just started called Profitable Presence.

I'm so sorry it's been so long since we've been together on the show.I promise, I've had a good reason!For the last 3 months, we've been working HARD + diligently to bring a completely new business to the online space dedicated 100% to one thing...color psychology!Take a listen to today's episode where I'll be filling you in on alll the details of what's been going on with the new brand The Color Cure™:Where we're at in the launch processHow soon my new book Color Secrets will be coming outWhat we are currently offering that you can joinColor ClubColor Closet ChallengeColor BrandColor ConsultAnd what events you can join me at this year!I can't wait to fill you in + hear your thoughts!Be sure to connect with me on the new Instagram + TikTok pages as well - I'd love to say hi!Talk to you soon,Michelle

80% of people cite COLOR as the main reason they buy. But how come as entrepreneurs,  they build  skills in being better communicators, having stronger messaging, structuring  funnels, posting on social media, making sales conversions, but zero attention is put on branding + visuals? In this episode, I'm explaining some misconceptions around the topic.More specifically, Misconceptions about brandingStatistics of color psychologyObjections about color in brandingImportance of  visuals for marketing+ more!P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Do you think you have mastered your organic lead strategy? Are your sales funnels, opt-ins, tripwires + email sequences in place + powerful? If the answer is no, listen on. If the answer is yes, I think you'll still benefit from this refresher!We're discussing:Plugging the leaks in your sales funnelDeveloping your opt-inAdding your tripwireWriting an effective email sequenceAnalyzing your sales funnel statisticsYour organic marketing strategyVisibility and PR+ more!P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

If you've gone through all of the necessary steps of picking a brand color... BUT YOU ABSOLUTELY HATE IT... don't worry! In this episode, we’re going to chat about how to fix the problem so you can get visible with your business NOW.More specifically, we're discussing:What to do if you hate your possible primary color choiceFocusing on your ideal client's primary emotional needAdjusting the tone of the primary brand colorMaking your primary color a secondary color in your brand photoshootLetting color psychology work for you+ more!P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

In this episode, we are chatting about why your ideal client determines about 90% of your primary brand color choice. This can be a little bit controversial, but I've found it to always be true. I'm excited to share my experiences with you today.More specifically, we're diving into:Your ideal client is the heroSelecting your primary brand color with your ideal client in mindCreating attraction to your messaging through colorHow color psychology can help you to make an impactP.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

In this episode, we're going to be talking about whether or not your brand needs a re-haul or just a refresh. This is something that can feel really confusing, because you're not really sure how much attention things need - if you should start over, or if you should just do some tweaking.More specifically, we're covering:Key components when considering a brand re-haul or refreshA brand refresh versus a brand re-haulUpcoming episodes of The Visible EntrepreneurP.S. I highly recommend the Converting with Color Masterclass. It’s completely free, and it’s a bit over 60 minutes of intensive education that will really open your eyes to the world of color.

In this episode, I'm breaking down the 7 primary colors you should be choosing for your brand color, + sharing what I think you should never use!More specifically, this episode dives into:My journey with color psychologyThe seven primary colors for brandingPhysical and emotional reactions to colorHow color psychology supports your messagingP.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Your potential clients and customers want to connect your face and your voice with your brand, so let's chat about gorgeous brand photoshoots!Specifically we're going over: Why you need a brand photoshootThe location of your brand photoshootYour look for your brand photoshootA shot list for your brand photoshoot+ more!P.S. I highly recommend the Converting with Color Masterclass. It’s completely free, and it’s a bit over 60 minutes of intensive education that will really open your eyes to the world of color.

Let's chat color personalities!  When figuring out your color scheme, it is just as important to analyze your personality as it is your ideal clients’ personality. The sweet spot is the perfect blend of both.So how do you figure it out? Let's dive in!We're covering:Color personalities theoryColor psychology and branding+ more!P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!