In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brand If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start. You’ll learn how to: - Reverse engineer your competitors PR campaigns to see where your brand is also a fit - determine what keywords to Google -- to discover which publi...