PR and advertising are often confused — but they are not the same thing, and knowing the difference can completely change how you grow your brand. In this video, we break down public relations vs advertising using simple, real-world examples from TV, podcasts, and magazines so you can clearly see how each one works. You’ll learn:  ✨ The difference between paid media (advertising) and earned media (PR)  📺 TV ads vs being interviewed on TV  🎧 Podcast ads vs being a featured guest  📰 Magazi...

How to Write Emails That Make Money & Earn Subscribers | Ep 134

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.