Before you pitch a single journalist or apply for a feature, make sure your business is listed on Google. 🧭 In this video, I’m breaking down why your Google Business Profile is one of the most overlooked PR tools out there—and how setting it up the right way can help you get found by editors, customers, and media. Here’s what you’ll learn: ✅ Why a  Google Business Profile is NEEDED  ✅ What to include so you show up in Google Search &amp; Maps  ✅ Why media will actually Google you be...

Best FREE PR Tools for Small Businesses To Get Publicity | Ep 122

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.