In this episode, Bridget &amp; Lydia chat with Kate Terentieva, founder of Off The Record—the card game designed to deepen connection through real conversation. And yes, we do play Off The Record during the episode!  Kate shares how she got her start in the fast-paced world of advertising and rose to become a creative and art director for iconic brands like WhatsApp, Calvin Klein, Converse, and Four Seasons Hotels. While working closely with founders and startups, she discovered her unique ab...

How to Get Press for Your Product: PR Tips for Beginners | Ep106

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.