As the drinks landscape continues to evolve, Adam, Joanna, and Zach discuss whether brands that develop a strong following in a particular region or part of the country still have as clear a pathway to national appeal as they once did. Are the differences in how Americans drink based on geography and density insurmountable, or does it just require savvier marketing and an understanding of who your target demo is? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers!

Zach is reading: We Asked 13 Bartenders: What’s the Most Underrated Cheap Bourbon?

Joanna is reading: Vodka, Confidence, and Spirit Substitutions: Signs You’re an American Drinker in Europe

Adam is reading: The 20 Best Merlots for 2026

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