Adam, Joanna, and Zach unpack <a href="https://vinepair.com/booze-news/constellation-acquires-spikedade-for-75-million/" rel="noopener noreferrer" target="_blank">Constellation&#39;s purchase</a> of spiked sports drink brand SpikedAde: is the drinks giant smartly positioning itself to grab share of a small but booming category? Who exactly is the target demographic for these drinks? How pervasive is the &quot;health halo&quot; when it comes to alcoholic beverages and what people choose to drink? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers! Zach is drinking: <a href="https://www.owenroe.com/" rel="noopener noreferrer" target="_blank">Owen Roe</a> &quot;Ex Umbris&quot; Syrah Joanna is drinking: Jumbo <a href="https://www.makersmark.com/en-us/" rel="noopener noreferrer" target="_blank">Maker&#39;s Mark</a> Whiskey Sour Adam is drinking: Irish Coffee at <a href="https://www.banshee-nyc.com/" rel="noopener noreferrer" target="_blank">Banshee</a> Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Evolving a Wine Brand Over Time

Join VinePair co-founder Adam Teeter, executive editor Joanna Sciarrino, and sommelier and wine educator Zach Geballe as they discuss the latest news, trends, and happenings in the world of wine, beer, and spirits each week. Now officially New York Times recommended! Hosted on Acast. See acast.com/privacy for more information.