Adam, Joanna, and Zach discuss something that Adam raised during his recent session at the Unified Wine &amp; Grape Symposium: can you really bring customers into wine (or other beverage categories) by connecting their existing flavor preferences with similar flavors in your product or category? Can you really explain the popularity of most of the most successful wines by connecting them to other popular beverages? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers! Zach is drinking: 50/50 Martini Joanna is drinking: Patagonian Sour at <a href="https://www.lovesalibinashville.com/" rel="noopener noreferrer" target="_blank">Love's Alibi</a> Adam is drinking: Gattinara Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

What Actually Matters on a Wine Label?

Join VinePair co-founder Adam Teeter, executive editor Joanna Sciarrino, and sommelier and wine educator Zach Geballe as they discuss the latest news, trends, and happenings in the world of wine, beer, and spirits each week. Now officially New York Times recommended! Hosted on Acast. See acast.com/privacy for more information.