Adam, Joanna, and Zach discuss <a href="https://vinepair.com/booze-news/gen-z-drinking-same-amount-as-older-generations/" rel="noopener noreferrer" target="_blank">recent survey data</a> that shows that, contrary to much industry consternation, Gen Z is drinking at a rate roughly equivalent to previous generations. Given that this validates what this podcast has been saying for years, some mild self-congratulating ensues, as does a conversation about how brands and categories need to ensure that they are marketing to Gen Z (and Millennials) in ways that speak to them, instead of the same old, same old. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well. Adam is drinking: <a href="https://vinepair.com/cocktail-college/cocktail-college-grasshopper/" rel="noopener noreferrer" target="_blank">Grasshopper</a> at <a href="https://www.gageandtollner.com/" rel="noopener noreferrer" target="_blank">Gage and Tollner</a> Joanna is drinking: <a href="https://vinepair.com/cocktail-college/the-cocktail-college-podcast-the-remanhattan/" rel="noopener noreferrer" target="_blank">Manhattan</a> Zach is drinking: <a href="https://cygnet-distillery.com/" rel="noopener noreferrer" target="_blank">Cygnet Distillery</a> "22" Gin Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

The Changing Landscape of Alcohol Investing

Join VinePair co-founder Adam Teeter, executive editor Joanna Sciarrino, and sommelier and wine educator Zach Geballe as they discuss the latest news, trends, and happenings in the world of wine, beer, and spirits each week. Now officially New York Times recommended! Hosted on Acast. See acast.com/privacy for more information.