Fresh off speaking at the Culinary Institute of America's <a href="https://www.ciabevpro.com/" rel="noopener noreferrer" target="_blank">Wine &amp; Beverage Summit</a>, Zach poses the question to Adam and Joanna - can brands and categories use memes and viral videos as a part of marketing campaigns, or should they even be paying attention to trends like Gatorwine and jalapeno Sauvignon Blanc in the first place? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well. Joanna is drinking: <a href="https://zanottocolfondo.com/en/" rel="noopener noreferrer" target="_blank">Zanotto</a> "Rivolto" NV Sparkling Wine Zach is drinking: <a href="https://www.louismartini.com/" rel="noopener noreferrer" target="_blank">Louis M. Martini</a> "The Gryphon" Cabernet Sauvignon Adam is drinking: <a href="https://vinepair.com/cocktail-college/mint-julep/" rel="noopener noreferrer" target="_blank">Mint Julep</a> at the Kentucky Derby Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Checking In on the Big City Exodus

Join VinePair co-founder Adam Teeter, executive editor Joanna Sciarrino, and sommelier and wine educator Zach Geballe as they discuss the latest news, trends, and happenings in the world of wine, beer, and spirits each week. Now officially New York Times recommended! Hosted on Acast. See acast.com/privacy for more information.