Adam, Joanna, and Zach explore whether the slumping wine industry can be revitalized by clever, collective marketing efforts, or if it will require a few key brands to change the conversation and get consumers enthusiastic about drinking wine. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well. Zach is drinking: <a href="https://singlehillbrewing.com/" rel="noopener noreferrer" target="_blank">Single Hill Brewing</a> "Energy Cone" Fresh Hop IPA Adam is drinking: <a href="https://malort.com/" rel="noopener noreferrer" target="_blank">Jeppson's&nbsp;Malört</a> Joanna is drinking: Paradise Lost at <a href="https://www.ninebarchicago.com/" rel="noopener noreferrer" target="_blank">Nine Bar</a> Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

What's the Best Drinking Holiday?

Join VinePair co-founder Adam Teeter, executive editor Joanna Sciarrino, and sommelier and wine educator Zach Geballe as they discuss the latest news, trends, and happenings in the world of wine, beer, and spirits each week. Now officially New York Times recommended! Hosted on Acast. See acast.com/privacy for more information.