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<p>In this podcast series, Eddy Helsen, ViCre’s CEO, will elaborate on the challenges of contemporary enterprises and the road ahead. The insights he’s sharing are the result of an international career of 30 years in sales and business innovation. Today Eddy talks about the importance of personal performance and self-assessment, and how The 4 Colors, a business tool he developed and presents in his new book ‘Receiving from the Ocean’, can assist you with that.</p>

In this podcast series, Eddy Helsen, ViCre’s CEO, will elaborate on the challenges of contemporary enterprises and the road ahead. The insights he’s sharing are the result of an international career of 30 years in sales and business innovation. Today Eddy talks about the importance of personal performance and self-assessment, and how The 4 Colors, a business tool he developed and presents in his new book ‘Receiving from the Ocean’, can assist you with that.