Most people confuse personal brand with reputation but they are two different things. Everyone has a reputation. The first impressions we make, the relationships we form with managers and peers, and how we communicate — all of these things impact how others see us. Our personal brand, on the other hand, is much more intentional. It's how we want other people to see us. 

We can curate our personal brand or let it develop organically.  Intentionally creating our brand is much more powerful than letting the world create one for us. Because having a clear brand helps us position ourselves as an authority in our industry, elevates our credibility, and helps us differentiate ourselves from the competition, so we can advance our careers and have a larger impact. 

In this session we talk to Jill Hughes, Assistant Vice President of Advancement at the University of Oklahoma and former Disney Executive about how we can be intentional in developing our personal brand and the challenges we might experience along the way. 

For Jill's full bio and show notes; go to www.vesther.co/podcast