Why are we willing to pay more for something? Are there separators in business that can increase revenues? PBD uses an example to illustrate this point. In the video he will cover 8 points that can get someone to pay sixty dollars for a ten dollar steak. Don't forget to subscribe to Valuetainment http://bit.ly/2aPEwD4--- Support this podcast: https://podcasters.spotify.com/pod/show/valuetainment/support