Welcome to The Value Trapped Podcast, the podcast where private investors Bruce Packard and Mark Simpson discuss the UK small to mid-cap share market, including shares they own as well as shares they probably shouldn't own. Weaved into the conversation will be insightful nuggets of information on portfolio management, stock analysis and the macro landscape for the UK share market. Mark Simpson has been investing in individual stocks since 2003. Over the last decade, Mark has generated a 19% compound annual return following a Value methodology vs an FTSE All-Share Total Return Index that has returned less than 8% over the same period. He has achieved this out-performance by developing a strategy that plays to his unique strengths and overcomes his weaknesses, in particular finding practical ways to overcome behavioural biases. His book Excellent Investing describes this approach and how investors of all types can generate higher and more consistent returns by developing their own strategy that plays to their strengths and overcomes their weaknesses. Bruce Packard is a Financial Analyst, and a former equity research analyst who worked in the city. Bruce started his career at Credit Suisse followed by various banks and stockbroking firms before leaving the city so he had more freedom to write both the buy side and the sell side analysis. In 2008 he predicted the nationalisation of the UK banking industry. Bruce’s investing style is a low-frequency, buy-and-hold strategy focused on quality. Bruce writes regularly for Share Pad, Money Week and his non-conformist thoughts on his own blog brucepackard.com.