Hello, this is episode three. So when I gave you my story earlier in the week, it's my origin story, right? It's my personal hero story and the hero story is a framework. The hero story is something that was identified by Joseph Campbell. He wrote a great book on it, The Hero's Journey, and it made me start thinking about frameworks in general. I thought I'd share with you some of the frameworks that I think are absolutely fundamental, and they  glide into the marketing canvas framework nicely.

Frameworks mentioned:

• The Marketing Canvas
• Landscape Analysis
• Porter's 5 Forces
• Personas
• and more . . .